L’Oréal Paris took its annual runway pageant Paris Fashion Week on the weekend, and this year’s event was especially star-studded.
Runway events tend to be totally important events. The music strikes, the audience is quiet, and the models keep upright looks as they methodically stomp down the catwalk.
And when it’s all over, everyone rushes out as fast as they can to get to their second event. But for Le Défilé L’Oréal Paris, the makeup coalition’s annual fashion show held in Paris and starring not only proficient models but celebrity forerunners also.
You’d think you strolled into a party for one of your good friends. People applauded, models, jigged and giggled and hugged each other on the runway. Everyone had an enormous smile on their face.
For the first time, people saw models walk on water. Le Défilé L’Oréal Paris will happen on a custom-built river catwalk, A stage never before created on the Seine.
Built to be noticeable to the utmost audience on the riverbanks, and just like the 2017 Champs-Elysées event, which shut down traffic on Paris’ most prominent lane, for Le Défilé L’Oréal Paris 2018, traffic on the Seine will be stopped for the show’s span.
Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President, said that Le Défilé L’Oréal Paris is the chance to share during Paris Fashion Week® a phenomenal experience with everyone.
They feel ecstatic to bring about thousands of members of the public to a celebration of each aspect of their brand’s DNA- Paris, beauty, creativity, fashion and diversity, with the river Seine as the elegant location. Their goal, as ever, is to oversee the way in making fashion and beauty crazes for all.
A sum of 13 of the brand’s ambassadors took to the confetti strewn runway in the Paris at the Monnaie de Paris building.
The models and celebrities on the runway were having a great time there.
The exclusive L’Oréal Paris and Isabel Marant association will begin internationally on September 27th during Paris Fashion Week®. This exclusive makeup line attracts the most persuasive French women designer’s inimitable Paris cool-girl to convenient makeup.
This arrangement will be the makeup whiz of the Isabel Marant event, to create her SS19 glamour look backstage, and will be applauded with L’Oréal Paris ambassadors, exclusive guests and the designer herself at the blastoff party, co-hosted by L’Oréal Paris and Isabel Marant.