Bengaluru, 11 September 2026: L’Oréal Paris has launched a limited-edition selection of Casting Crème Gloss hair color shades for India’s festive season, with Vinusha Devi as the face of theirlimited-edition shade ‘Filter Kaapi Brown’. Vinusha is known for her expressive on-screen presence and warm, relatable persona, which has helped her build a strong connect with South Indian/Tamil audiences. With her as its face,‘Filter Kaapi Brown’ represents a new generation finding modern self-expression with cultural pride. It
celebrates not just the rich brown of filter kaapi but also taps into the tradition that is deeply woven into everyday life and festivities across the region.
This marks the firsttime a global beauty brand has introduced a festive hair colorrange tailored justforIndia – with the hair color shades,their names as well as the faces on the packs representing Indian culture.
The collection introduces three new browns: Filter Kaapi Brown, inspired by the bold richness of South Indian filter coffee; Chai Latte Brown drawing from the smooth blend of Indian chai; and Spiced Cinnamon Brown, reflecting the earthy tones of cinnamon spice. Each shade reflects a uniquely Indian story and brings a glossy, rich color to complement Indian looks.
With this collection, L’Oréal Paris makes its global beauty expertise more relevant for consumers across the country, while celebrating the individuals and cultures shaping contemporary beauty conversations in India.
The limited-edition range is tailored for festive looks but carries the trusted Casting Crème Gloss formula, an ammonia-free hair color enriched with L’Oréal Paris’ Glycolic Gloss
Complex. It delivers up to 5X glossier-looking hair, visibly healthier-looking hair and a salon-like coloring experience at home.
This unique launch reflects L’Oreal’s commitmentto creating beauty experiences thatfeel personal,relevant, and rooted in Indian culture.
About L’OréalParis:
L’Oréal Paris, the world’s #1 beauty brand, has more than 40 years of pioneering scientific research heritage, and offers a stringent selection of the most advanced beauty care with proven efficacy and safety to its consumers.
Beyond cosmetics, L’Oréal Paris creates a world of Parisian beauty to inspire every woman everywhere. From the streets to its runways, the brand keeps reinventing what Parisian beauty and femininity mean today.
“Because you’re worth it.” With this world-recognised slogan, L’Oréal Paris has always encouraged women to live life on their own terms. The brand has a rich legacy of
empowering women, expressed through local and international initiatives such as Stand Up – Against Street Harassment.
