Lotus Herbals acquires 25% stake in New Age DTC brand Conscious Chemist


India’s leading natural beauty care company, Lotus Herbals Pvt Ltd, announces an acquisition of 25% stake in Conscious Chemist, the New age clean beauty, Direct to Consumer brand.  Conscious Chemist plans to disrupt the skincare category with its well-formulated, functional and innovative product line. The clean beauty DTC start-up brand that began operations a couple of years ago with just three products in the marketplace now has a functional skincare range of assembled products spread across categories spanning face care, eye care and body care.

Commenting on the stake buy in Conscious Chemist, Mr. Nitin Passi, Joint Managing Director, Lotus Herbals, says, “We are excited about our strategic investment in Conscious Chemist since it aligns with our strategy for accelerating growth in the DTC digital native universe focused on clean beauty. The brand also resonates with our commitment to sustainability and environmentally friendly practices. We appreciate the vigour, exuberance and dynamism that Conscious Chemist brings and will provide them tangible access to Indian and global markets, technological and marketing mentorship that will help in propelling its growth over the next five years.”

Elaborating on the association, Robin Gupta, Co-Founder & CEO, Conscious Chemist, says, “We are thrilled to announce our association with Lotus as we have always admired the legacy Lotus has built. It is a focussed ethical beauty care company anchored in bringing quality products to discerning consumers. We are confident that this synergistic relationship will drive exponential growth.” 

Prakher Mathur, Co-Founder & COO, Conscious Chemist, further adds, “This investment from Lotus will help us fuel our commitment to launch category-creating innovative products, drive consumer behaviour change through education about performance-driven skincare solutions and expand our national and global footprint.”

Every Conscious Chemist formula is rigorously tested to ensure maximum efficacy and powerful active ingredients to deliver clinically-proven results. The approach to making products is holistic; Conscious Chemist believes in the power of both botanical ingredients and science-backed clinically proven actives with practices that are good for both the environment and the consumer. All products are free from harmful toxins, fragrances and toxic chemicals. The brand preaches transparency by completely disclosing the product formulas. Its products are never tested on animals, are ethically produced and use only sustainable packaging. Conscious Chemist cares for the environment and constantly ideates and works towards making its practices more eco-friendly and sustainable that includes plastic offsetting in their supply chain too. As a socially responsible brand, a part of all purchases go towards Reef Watch India for marine life restoration in the Indian Ocean.

Post the onset of the pandemic, Lotus Herbals has made strategic investments in emerging beauty brands over the past eighteen months with the 100% acquisition of the luxury Ayurveda brand SoulTree in September 2020, followed by a 32% stake buy in the Dermaceutical Company Fix Derma India in October 2021 and its most recent investment in Conscious Chemist.