India, 30th September, Off-White™️: Off-White™️, the trailblazing luxury label that redefined modern streetwear, has officially opened its doors at Kolkata’s Quest Mall, with Bollywood star Shanaya Kapoor launching the brand’s latest store in the city. Following recent store openings in Bengaluru and New Delhi, the Kolkata debut Off-White™️’s third retail destination in India, bringing its signature mix of Italian craftsmanship, industrial design, and contemporary youth culture to Eastern India’s cultural hub.
Conceived as a dialogue between art, architecture, and fashion, the new space at Quest Mall immerses shoppers into Off-White™️’s unmistakable visual universe. Blending modern minimalism with raw industrial motifs, the store features clean architectural lines, curated spatial aesthetics, and bold contrast elements that serve as a striking backdrop to the collections.
The Kolkata boutique showcases signature design elements alongside seasonal pieces, offering a considered edit that reflects Off-White™️’s evolving aesthetic. “The future of luxury in India is being shaped beyond its traditional centres. Kolkata has always had a strong instinct for design, culture and individuality, and today its luxury consumer is increasingly global in outlook. The arrival of Off-White at Quest reflects that evolution. Off-WhiteTM represents a new generation of luxury, bold, culturally relevant and constantly pushing boundaries, and that is exactly the kind of global brand we want to bring to East India.” says Shivika Goenka, Director – Luxury & Education, RPSG Group. With its arrival, Off-White™️ brings local tastemakers, creative communities and a new generation of luxury shoppers closer to a global language of self-expression, where high fashion and everyday street culture come together.
Shivika Goenka, Director – Luxury & Education, RPSG Group said, “”The future of luxury in India is being shaped beyond its traditional centres. Kolkata has always had a strong instinct for design, culture and individuality, and today its luxury consumer is increasingly global in outlook. The arrival of Off-White at Quest reflects that evolution. Off-White represents a new generation of luxury, bold, culturally relevant and constantly pushing boundaries, and that is exactly the kind of global brand we want to bring to East India.”
Launching the new Off-White™️ store in Kolkata, Bollywood actor Shanaya Kapoor said, “Off-White has always had such a distinct way of bringing together street culture, fashion and individuality, and that’s what makes the brand so exciting. I love pieces that feel expressive and effortless at the same time, and Off-White really embodies that spirit. It’s always exciting to see how the brand continues to push the boundaries of contemporary fashion, and I’m thrilled to be here to celebrate its latest chapter in India.”
Store Address: Off-White™ operated by Brand Concepts Ltd., First Floor, Quest Mall, Kolkata, West Bengal – 700017
About Off-WhiteTM c/o Virgil Abloh™:
Off-White™ c/o Virgil Abloh™ Established in 2013, Off-White™ is defining the grey area between black and white as a color. Under the brand name, seasonal men’s and women’s clothing collections, objects, furniture, and publications articulate a current cultural vision. Collections are embedded in a recurrent backstory, with an emphasis on creating garments that have an identity by design. With a design studio based in Milan, Italy, the label harnesses the country’s history and craftsmanship, yet offers a global perspective on design and trends. Guided by a clear vision of splicing the reality of how clothes are worn with the artistic expression of high fashion, the late creative director and designer Virgil Abloh explored concepts in the realm of youth culture in the contemporary context.
About Bluestar Alliance, LLC:
Founded in 2007 by Joseph Gabbay and Ralph Gindi, Bluestar Alliance is a global brand management leader, overseeing a portfolio of premium fashion and lifestyle brands generating more than $14 billion in global retail sales. Bluestar Alliance is recognized for transforming iconic consumer names into dynamic, best-in-class lifestyle brands with worldwide reach. Its portfolio includes Off-White™, Palm Angels®, Dickies®, Scotch & Soda®, Hurley®, Justice®, Bebe®, Tahari®, Limited Too®, Brookstone®, and more—each re-energized through creative vision, strategic partnerships, and a deep understanding of global markets. With more than 600 licensees and a growing network of over 500 branded retail stores across North America, Europe, Australia, South America, India, Asia, the Middle East, and the United Arab Emirates, Bluestar Alliance continues to expand its global presence—most notably through the Bluestar Luxury Group, focused on building the next generation of luxury and lifestyle brands. Bluestar Alliance stands at the intersection of innovation, influence, and brand authority, shaping the future of how consumers experience brands around the world.
About Brand Concepts Ltd.:
Brand Concepts Ltd. is one of India’s leading omnichannel retail companies, specialising in the design, manufacturing, and distribution of premium fashion accessories, travel gear, and lifestyle products. The company manages a diverse portfolio of globally recognised licensed brands, including Tommy Hilfiger Travel Gear, Juicy Couture, Superdry, United Colors of Benetton, Aeropostale, and Off-White™, alongside its own proprietary labels. With a strong presence across exclusive brand stores, leading department stores, large-format retail, and major e-commerce platforms, Brand Concepts Ltd. continues to strengthen its position as a leading player in India’s premium fashion and lifestyle retail industry.
