Lyne, a premium electronics brand by U&I gets launched in India


Lyne enters the consumer electronics market with its sleek and affordable product range

August 10, 2022, Mumbai: 

Lyne, a second generation innovative mobile devices and accessories brand by U & I gets launched in India, in the presence of their brand ambassador, actor Vidyut Jammwal.

Lyne plans to establish itself, online and in stores. With the launch of over 50 products in 10 categories, its main high-demand products will include smart watches, data cables, neckbands, and earbuds. The product line will have an affordable price range starting right from Rs. 499. The company owns six international manufacturing units and a packaging unit in India. 

The company was created on the foundation of the long-running family business. After many years of involvement in the industry with their previous ventures, the company plans to grow by leveraging its previously maintained goodwill in the distribution chain and strong relationships with all its stakeholders, including manufacturers, dealers, and retailers.

“We have observed how the customers’ preferences and requirements have changed over the years. The idea of Lyne was conceived keeping in mind their top priorities in any electronic gadget—high quality, sleek design, and reasonable price. Our vision is for Lyne to be a complete one-stop solution for all the mobile accessory requirements that customers can think of, and we’re excited about it,” said Meet Vij, co-founder, Lyne.

The brand ambassador, Vidyut Jammwal said, “I am incredibly excited to be working with Lyne as their brand ambassador. As someone who considers physical fitness hugely important, I am always on the lookout for smart products that complement my fitness regime like Lyne’s smart watches and sweat resistant audio accessories.  I am eager to see the kind of innovative products they come up with, and wish them success in the future.”

Lyne plans to build a powerful distribution network and expand its customer base throughout the country, and also offer bold, stylish and robust products that are exceptional and unmatched in terms of both quality and price.


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