Madchatter Brand Solutions Joins Forces with MetaMorph as PR Partner for Chhalaang 2.0, India’s Biggest Women-Only Hackathon

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Madchatter Brand Solutions Joins Forces with MetaMorph as PR Partner for Chhalaang 2.0, India’s Biggest Women-Only Hackathon
Madchatter Brand Solutions Joins Forces with MetaMorph as PR Partner for Chhalaang 2.0, India’s Biggest Women-Only Hackathon

The Biggest Women’s Only Hackathon will be held in Bengaluru

Madchatter Brand Solutions, an integrated communications firm, proudly announces its strategic alliance with MetaMorph, a 360° HR Advisory firm as the official PR Partner for the revolutionary initiative, Chhalaang 2.0, India’s largest Women-only Hackathon. Scheduled for April 6th, 2024, at the venue partnered with Microsoft for Startups in Bengaluru, Chhalaang 2.0 is poised to be the epitome of women’s empowerment in the tech sphere. Participating in this groundbreaking event are esteemed brands, with Gameskraft as the title sponsor, and other participants including Bureau, Groww, Veera, and DMI Finance.

With a mere 10% of the Indian tech workforce currently comprising women, the urgent need for dedicated initiatives to boost this number is indisputable. Chhalaang, MetaMorph’s flagship program, emerges as a powerful catalyst to elevate women’s participation in the Indian tech workforce. Building on the triumph of its inaugural season, which saw a remarkable 5,000 applicants and 250+ women participating, Chhalaang 2.0 is set to make an even more resounding impact, projecting over 10,000 applicants and welcoming more than 500 women on the final day.

A stellar panel of judges, featuring Mathangi Sri Ramachandran, Chief Data Officer at Yubi; Ajit Narayanan, Chief Product & Technology Officer at Licious; Shivangi Srivastava, Associate Vice President, New Initiatives at Swiggy, Sonia Parandekar – Head of Engineering for Commerce at Atlassian, and Saurabh Arora, Co-founder of Plum, will preside over the hackathon, ensuring fairness and expertise in the selection process. The hackathon offers participants the chance to win from a prize pool worth up to INR 8 lakhs, sponsored by Plix, Plum, Luzo, Frido and Purplle

Rachna Baruah, Founder of Madchatter Brand Solutions, expressed enthusiasm about the collaboration, stating, ‘We are thrilled to partner with MetaMorph for Chhalaang 2.0. This hackathon represents a powerful initiative towards fostering diversity in the workforce. We believe in the potential of this platform to bring about positive change and provide deserving women with the recognition they deserve in the tech workforce.

 

Sanam Rawal, Founder Partner, MetaMorph & Swati Gupta, core team member heading acquisition & diversity initiative at MetaMorph said, “Chhalaang is not just a hackathon; it’s a movement to reshape the narrative for women in technology. Our collaboration with Madchatter Brand Solutions reinforces our commitment to amplifying the impact of Chhalaang 2.0. Together, we aim to inspire, connect, and propel women in tech towards new heights.”

 

Prithvi Raj Singh, Founder, GamesKraft said, “Since inception, we’ve supported Women Krafters in pursuing their career aspirations. Partnering with MetaMorph’s Chhalaang 2.0 elevates our commitment as we host talented women coders, shaping the future of tech. Krafterhood thrives on diversity and inclusion, and this is just the beginning!” 

 

Registration link to Chhalaang 2.0: http://tinyurl.com/inmail1.