#MadeWithLove campaign from ID fresh foods


ID Fresh Foods is a company headquartered in Bangalore, India that sells food products  Including Idly / Dosa Batter, Parotas, chapatis, curd, and paneer, the company supplies a variety of fresh foods. They have come up with #MadeWithLove, a new campaign.

The advertisement, created by People Designs and Communications, strengthens the distinctive brand bonding appeal of iD over home-made food as an indispensable part of the Indian family. The campaign will be launched through major social media platforms, TV channels, and OTT platforms.  The promotions are expected to kick off this month in Mumbai and Pune, followed in the coming months by other towns, including Bangalore and Chennai.

We see a happy child, welcoming her parents and newborn sibling home in the commercial, with a tasty spread of fresh crispy doses and warm, fluffy idlis made with the assistance of her doting grandma. The family will enjoy safe, preservative-free, and home-cooked food without any hassle with the assistance of their new family member, iD Idly and Dosa batter.   Much as the recipes of our grandmothers have stood the test of time, iD has served millions of families with conventional recipes that score high on freshness, fitness, taste, and comfort over the years.

Commenting on the latest campaign, PC Musthafa, iD Fresh Food CEO and co-founder, said, “The idly and dosa batter of iD today is the most common commodity in the category of ready-to-cook. Several heart-warming consumer profiles encourage us at iD to lift the bar constantly to make organic, preservative-free to home-made food affordable to all. With the new campaign, we plan to emphasize that with the support of iD batter made in ‘giant home kitchens’, every household can now make idly and dosa effortlessly. And, they are guaranteed to bring back your grandma’s happy memories.

Chief Marketing Officer, iD Fresh Food, Rahul Gandhi, said that at iD, the consumer is at the center of everything we do. We have had many informative discussions with clients, new and old, since the COVID-19 epidemic, to consider their problems. We are committed to saving the heritage of conventional foods against the constant attack of foods filled and engineered with preservatives. As the No. 1 Indian brand of Idly and Dosa batter, this latest campaign is our way of saying that we understand the customers, we stand with the customers, and with love, we make food for the customers.


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