India, October 13, 2026: Mafatlal Industries Limited (MIL), the flagship company of the Arvind Mafatlal Group and one of India’s most trusted diversified enterprises, has deepened its direct-to-consumer presence with the launch of Mafatlal Home Fashion. The dedicated digital platform brings over 400 home-textile and home-essential products straight to consumers.
The portfolio spans bedding, bath, baby and kids, and seasonal categories. Bedsheets lead the range with more than 150 designs, alongside dohars, comforters, blankets, towels, children’s bedding, baby essentials and mattress.
Commenting on the launch, Priyavrata H. Mafatlal, Managing Director & CEO, Mafatlal Industries Limited, said, “Mafatlal Home Fashion marks a deliberate step in how we are building our consumer business. We bring over 120 years of textile capability to this category, and we now want a direct line to the people we make for. Marketplaces gave us reach. Our own platform gives us understanding, and understanding is what builds a brand over the long term. We will use it to sharpen our products, respond faster to what consumers want, and grow Home Fashion into a meaningful part of the Mafatlal business.”
The platform works alongside the brand’s established presence on Amazon, Flipkart, Myntra and Meesho. Consumers get access to the complete home-textile portfolio in one place. The company gets first-hand insight into evolving preferences and shopping behaviour, which will guide decisions on product, design and consumer engagement.
The move comes as India’s home-textile market gathers pace. Industry estimates value the market at USD 11.91 billion in 2026, rising to USD 16.76 billion by 2031, with e-commerce expansion among its key growth drivers.
Beyond individual shoppers, the platform offers customised home-textile solutions for corporate gifting, covering employee gifting, client engagement and events.
Mafatlal Home Fashion follows the introduction of Mafatlal MedFits earlier in 2026. Together, the two platforms reflect a clear direction for Mafatlal Industries: building owned digital channels across every relevant consumer category. Going forward, Mafatlal Home Fashion will progressively expand its home and lifestyle assortment while continuing to strengthen the digital consumer experience.
About Mafatlal Industries Limited
Mafatlal Industries Limited, the flagship company of the Arvind Mafatlal Group, is one of India’s most enduring and trusted diversified enterprises. Founded in 1905, the company has built a legacy spanning over 120 years, rooted in textiles and now extending across health and hygiene, digital infrastructure and consumer durables.
In textiles, Mafatlal’s portfolio covers suiting, shirting, voiles, white fabrics and specialised uniform textiles. It serves schools, corporates, healthcare, manufacturing and hospitality across India and overseas. The company’s Health & Hygiene division manufactures adult and baby care products, feminine hygiene essentials and medical disposables for consumer and institutional markets.
More recently, Mafatlal has expanded into Digital Infrastructure and Consumer Durables, in line with India’s national growth priorities. Through its own direct-to-consumer platforms, Mafatlal MedFits and Mafatlal Home Fashion, it is also building closer relationships with the consumers it serves.
Guided by quality, reliability and trust, Mafatlal Industries continues to combine the strength of its heritage with the ambition of a modern enterprise.
For more information, visit: https://www.mafatlals.com/
About Arvind Mafatlal Group
The Arvind Mafatlal Group is one of India’s longest-standing business houses, with a legacy spanning over 120 years. The Group operates across textiles, chemicals, health and hygiene, education and technology, serving institutional, industrial and consumer markets in India and the Middle East.
Its flagship, Mafatlal Industries Limited, is a diversified enterprise spanning textiles, health and hygiene, digital infrastructure and consumer durables. NOCIL Limited is India’s largest manufacturer of rubber chemicals and a key supplier to global tyre and rubber goods manufacturers. Get Set Learn is a digital learning platform for students and schools, and Vrata Tech Solutions provides IT and infrastructure services.
Active across B2B and B2C segments, the Group combines long-term institutional strength with the agility to build for new markets. Through its businesses, it also supports philanthropic and sustainability initiatives.
For more information, visit: https://www.arvindmafatlalgroup.com
For more information, visit: https://www.mafatlals.com | https://mafatlalhomefashion.com/
