Mumbai, September 8, 2026: Procam International-promoted Tata Mumbai Marathon (TMM), a World Athletics Gold Label Race and one of Asia’s largest marathon events, has, over its 21-year journey, evolved into a movement whose impact travels far beyond race day. Its 2026 edition alone generated ₹663.23 crore in socio economic-health impact, demonstrating the extraordinary scale of change that this sporting movement has created across participation, health and fitness, the economy, communities and sustainability.
The Government of Maharashtra’s continued support for the Tata Mumbai Marathon reinforces the event’s enduring legacy of inspiring healthier lifestyles, fostering civic pride and bringing communities together through the spirit of running. The Tata Mumbai Marathon is the only sporting event to be sponsored by the Government of Maharashtra for the next five years, further underscoring the importance of the event to the state and the city.
Smt. Sunetra Ajit Pawar, Hon’ble Deputy Chief Minister and Minister of Sports & Youth Welfare, Government of Maharashtra, said, “While handling the responsibility of Maharashtra government’s Sports and Youth Welfare Department, I have a dream that in Maharashtra, sports should no longer remain merely a matter of competition but should become a part of everyone’s lifestyle. So, our message is very clear: ‘Fit Maharashtra, Capable Maharashtra’, and initiatives like TMM will be of great help in taking this message to every household.
The impact of this marathon is not limited to the sporting arena alone – because of this marathon, industries such as tourism, travel, fitness and sports have generated an estimated ₹650 crore in revenue. This makes one thing clear: this is not just an activity confined to the sports field, but a force that creates opportunity and brings new energy and momentum to a larger economy. I am delighted to be participating in the Dream Run myself, because for me, it is not just a run measured in kilometres; it is the first step taken in the direction of our dreams. Whatever your dream may be, taking that first step towards fulfilling it is the most important thing of all”.
Shri Chhagan Bhujbal, Minister for Food, Civil Supplies and Cosumer Protection of Maharashtra, said, “The Tata Mumbai Marathon has grown from a sporting event into a movement and an integral part of Mumbai’s identity. What began as an event that brought the administration, Municipal Corporation and Police together has today become a globally recognised marathon, bringing together people from all sections of society. Its impact extends beyond the race, inspiring, greater awareness of fitness and active lifestyles, while showcasing Mumbai’s energy, enthusiasm and spirit to audiences across the world. The Tata Mumbai Marathon is truly a platform that unites the city and puts Mumbai on the global sporting map.”
Procam International, in collaboration with The International Institute of Sports Management (IISM), unveiled the findings of the Tata Mumbai Marathon 2026 Socio-Economic & Health Impact Report at Sahyadri Guest House, Mumbai, in the presence of Smt. Sunetra Ajit Pawar, Hon’ble Dy. Chief Minister and Sports Minister, Government of Maharashtra.
The Hon’ble Dy. Chief Minister also registered for the Dream Run, reinforcing the inclusive spirit of an event that brings together citizens across ages, abilities and fitness levels.
If the Marathon is where Mumbai tests its endurance, the Dream Run is where Mumbai comes together.
The most accessible and inclusive expression of the Tata Mumbai Marathon, the Dream Run brings together families, friends, colleagues, first-time participants, senior citizens, the differently abled and communities – many of whom may never otherwise experience the energy and collective spirit of race day. It remains at the heart of the Tata Mumbai Marathon, opening the movement to people across ages, abilities and fitness levels. #HarDilMumbai
Dream Run registrations open from September 8, 2026, at 7:00 a.m. until September 13, 2026, at 11:59 p.m., or until all available running places are taken.
Ujjwal Mathur, President, India Business & Strategic Accounts–Growth Markets, TCS, said “The Tata Mumbai Marathon means different things to different people, but at its heart it is about people coming together with a shared sense of purpose. What makes it special is the way it brings communities together, inspires healthier lifestyles, and supports causes that matter. Over the years, it has grown into a movement that touches lives in many ways. This report helps us better understand the scale and depth of that impact.”
Shreepad Shende, Chief Marketing Officer, IDFC FIRST Bank, said, “The Tata Mumbai Marathon is a strong example of how collective action can drive meaningful social impact. The 2026 Socio-Economic & Health Impact Report is a powerful reminder of how the Tata Mumbai Marathon has evolved over time. It’s transformed in to becoming a movement beyond just being a sport, touching lives through improved health and wellbeing, philanthropy, economic opportunity, and community engagement. This remarkable growth reflects the commitment of all stakeholders who have made this possible. At IDFC FIRST Bank we are proud to partner with Procam in supporting an initiative that promotes wellbeing, community engagement, and lasting societal value.”
Impacting Maharashtra’s Progress: The Rise of the Running Economy
The Tata Mumbai Marathon is increasingly creating an economic ecosystem that extends well beyond race day. What begins with an individual signing up for a race translates into investments in training, nutrition, sportswear, technology, travel and hospitality, while creating additional opportunity for businesses across the city. The report demonstrates how the growing culture of distance running is also contributing to the state’s wider sports and wellness economy.
Vivek Singh, Joint Managing Director, Procam International, said: “The Tata Mumbai Marathon was built on the belief that every step can create a larger impact, and the 2026 Socio-Economic & Health Impact Report is a powerful affirmation of that belief. What is particularly encouraging is how this impact has evolved and grown over the years, from ₹202.78 crore in 2020 to ₹663.22 crore in 2026 — extending well beyond race day to influence participation, health and fitness, economic activity, philanthropy and sustainability. Today, the Tata Mumbai Marathon is a movement that demonstrates how sport can create meaningful and lasting change for people and the city.”
Economic Impact at a Glance
- ₹602.54 crore economic impact generated
- ₹277.58 crore spent on health, nutrition and training
- ₹120.76 crore generated through food, accommodation and local travel
- ₹112.88 crore spent on shoes and apparel
- ₹87.79 crore spent on technology, gear and equipment
- 64% of businesses reported increased revenues
- 67% of businesses reported higher customer footfall
- 43% of businesses extended operating hours during the Marathon period
Participation Impact: A Growing Global Running Community
The Tata Mumbai Marathon continues to grow not only in scale, but also in reach and diversity. The 2026 edition brought together participants from across India and overseas, reflecting the growing appeal of distance running and TMM’s position as one of Asia’s most prestigious mass-participation sporting events. Importantly, the rise in women participants and first-time runners indicates that the movement is continuing to attract new communities to the sport.
Participation Impact at a Glance
- 70,065 participants
- Runners represented 37 States & Union Territories
- Participants came from 46 countries
- 17,803 outstation participants
- 18,862 women participants
- 11.6% growth in female participation
- Women accounted for 27% of the overall field
- 60% of participants were aged between 25 and 44
Health Impact: From Running a Race to Building Healthier Lives
One of the most significant trends emerging from the report is the shift from event-led participation to lifestyle-led change. For many participants, the Tata Mumbai Marathon is not simply a race to prepare for, but a catalyst for making sustained changes to fitness, nutrition, training and mental well-being. The findings point towards a growing understanding of running as part of a more holistic approach to health.
Health Impact at a Glance
- 67% started running for health
- 81% prioritised nutritious meals as part of their preparation
- 75% trained three or more days a week
- 94% valued mental preparation
- 98% valued strength training
- 77% adopted injury-prevention methods
- 49% reported weight loss
Social Impact: Turning Participation into Purpose
Beyond individual health and economic activity, the Tata Mumbai Marathon continues to give people an opportunity to connect their sporting journey with causes and communities they care about. As India’s largest sporting platform for philanthropy, TMM has built a strong culture of giving, bringing together individuals, corporates, NGOs and the wider community to create meaningful social impact. Its philanthropic ecosystem supports causes aligned with the United Nations Sustainable Development Goals, showing how sport can inspire participation with purpose.
Social Impact at a Glance
- ₹60.68 crore raised, taking cumulative funds raised across 21 editions beyond the ₹500 crore milestone. • 11,632 dedicated fundraisers launched personal campaigns in support of causes they care about. • 180 individuals raised over ₹2 lakh each, including 11 Change Legends who raised over ₹1 crore each.
- 30,000+ donors contributed to the fundraising movement.
- Corporate India remained a strong pillar of generosity, with 194 companies fielding 275 teams. • 300+ NGOs benefited from the platform.
Sustainability Impact: A Lasting Environmental Impact
TMM recognises the power of sport to advance sustainable development and contribute to the United Nations Sustainable Development Goals. Sustainability is embedded across the event, with a focus on Reduce, Reuse, Recycle, Repurpose and Inclusion—reducing the environmental footprint of the race while creating meaningful outcomes that extend beyond race day.
Sustainability Impact at a Glance
- TMM Green Bib, an Agro Forest Initiative, has raised ₹1.18 crore, supporting the planting and commitment of 18,000+ trees and engaging 6,490+ supporters, while creating sustained livelihoods and income for farmers in Solapur.
- In partnership with MCGM, waste generated along the race route is collected, segregated and processed through Dry Waste Collection Centres, maximising recycling and composting.
- TMM works with NGOs to drive last-mile impact, including waste segregation and recycling through Stree Mukti Sanghatana, and repurposing event materials into shelter solutions for underserved communities. Mumbai Roti Bank collects surplus food from the event and redistributes it to hospitals, cancer patients and their families, and Maitrayana Foundation redistributed shoes to young girls.
- The race generated 21.8 tonnes of waste & 100% of waste was processed and diverted away from landfills
- 429 cubic metres of landfill volume saved
- 49,147 kg CO₂e emissions avoided
The Tata Mumbai Marathon’s sustainability initiatives have also received international recognition under the World Athletics for a Better World framework, reflecting the event’s continued focus on responsible and sustainable event delivery.
For 21 years, the Tata Mumbai Marathon has shown how a race can move a city, inspire a nation and create change that lasts well beyond race day. And as India prepares to run once again, its impact continues to move forward — one step, one runner and one cause at a time. #HarDilMumbai.
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ABOUT TATA SONS
Founded by Jamsetji Tata in 1868, the Tata Group is a global enterprise, headquartered in India, comprising 31 companies across multiple verticals.
The group operates in more than 100 countries across six continents, with a mission ‘To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.
Tata Sons is the principal investment holding company and promoter of Tata companies. Sixty-six percent of the equity share capital of Tata Sons is held by philanthropic trusts, which support education, health, livelihood generation and art and culture.
In 2024-25, the aggregate revenue of Tata companies was more than $180 billion. These companies collectively employ over one million people.
Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 26 publicly listed Tata companies with an aggregate market capitalisation of more than $328 billion as on March 31, 2025.
ABOUT TATA CONSULTANCY SERVICES LTD (TCS)
Tata Consultancy Services (BSE: 532540, NSE: TCS) is the technology partner of choice for industry-leading organizations worldwide. Since its inception in 1968, TCS has upheld the highest standards of innovation, engineering excellence and customer service.
It has set an aspiration to become the world’s largest AI-led technology services company and is enabling its clients to transform themselves across the full AI stack, from infrastructure to intelligence.
Rooted in the heritage of the Tata Group, TCS is focused on creating long term value for its clients, its investors, its employees, and the community at large. With a highly skilled workforce spread across 56 countries and 194 service delivery centers across the world, the company has been recognized as a top employer in six continents. With the ability to rapidly apply and scale new technologies, the company has built long term partnerships with its clients. Many of these relationships have endured into decades and navigated every technology cycle, from mainframes in the 1970s to artificial intelligence today.
TCS sponsors 13 of the world’s most prestigious marathons and endurance events, including the TCS New York City Marathon, TCS London Marathon, Tata Mumbai Marathon and TCS Sydney Marathon with a focus on promoting health, sustainability, and community empowerment.
TCS generated consolidated revenues of over US $30 billion in the fiscal year ended March 31, 2026. For more information, visit www.tcs.com
ABOUT IDFC FIRST BANK
- Vision: To build a world-class Bank in India, founded with principles of Ethical, Digital, and Social Good Banking.
- Scale: IDFC FIRST Bank is one of India’s fast-growing private banks, building its UI, UX, and tech stack like a fintech. As of June 30, 2026, the Bank serves 39 million customers, with a customer business at Rs. 6,04,776 crore ($65.9b) comprising customer deposits of Rs. 2,99,405 crore ($32.6b) and loans & advances of Rs. 3,05,370 crore ($33.3b). Customer deposits grew 16.6% YOY and loans 20.6% YOY. We reach over 60,000 cities, towns, and villages, operate through 1,155 branches.
- Scope: We are a universal Bank offering complete range of services, including Retail, MSME, Rural, Startups, Corporate Banking, Cash Management, Credit Cards, Wealth Management, Deposits, Government Banking, Working Capital, Trade Finance, and Treasury solutions.
- Ethical Banking: We are committed to doing right even when customers are not watching. We have simplified descriptions, calculations, and legal jargon to avoid confusing customers.
- Digital Banking: The Bank’s modern technology stack delivers high-quality services across all channels like mobile, branch, internet banking, call centers and relationship managers. Built on cloud-native, API-led, microservices architecture, supported with data, analytics, AI, and fine aesthetics, we strive to deliver fintech-grade experiences on banking platform.
- Social Good: We work for society. We have impacted over 40 million lives including 3.6 million women entrepreneurs. We have financed over 7.5 million lifestyle improvement loans (for laptops, washing machines, refrigerators etc. that enhance the quality of life of middle class), 2.5 lakh electric 2W and 3W vehicles, 2.7 lakh water, sanitation, and hygiene loans, 2 million livelihood (cattle) loans, and 300,000+ SMEs. On deposits, we provide access of premium investment research, which is usually reserved for the wealthy, even to those holding balances as low as Rs.5,000. Our ESG scores are high and improving.
- Customer Friendly Banking: We make banking easy by having a customer first approach. We have waived fees on 36 essential savings account services which are commonly charged in the market, the first and only bank in India to do so. We create “pull” products that customers actively seek out.
- Governance: We adhere to regulatory guidelines in letter and spirit and actively work with regulators to make things better. We take pride in maintaining highest levels of corporate governance.
- Shareholders: We are building a well-diversified universal banking portfolio designed to deliver consistent ROE of 16%+.
- Employees: IDFC FIRST Bank is designed to be a happy place to work, with cutting-edge roles, meaningful growth opportunities, and a culture of meritocracy. Compensation is healthy, efforts are recognized, and employees experience the pride and excitement of creating a world-class Bank in India.
ABOUT PROCAM INTERNATIONAL
Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by the dynamic Singh brothers Anil and Vivek, Procam is India’s premier sports management company, involved in live events, sports consultancy, and live television production.
With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited participation of the highest calibre of athletes and huge public interest and attendance.
Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel World 25K Kolkata— are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine the health, fitness, and ‘giving’ paradigm of our country. For more information, please visit https://procam.in
