The digital campaign not only captures the essence of the happiness that surrounds the preparation for Eid but also presents makeup as a symbol of tradition, confidence, and celebration.
The festive season for Eid has started, bringing warmth into homes, and beauty brand Maliao has come up with a new festive campaign that is all about celebrating the essence of Eid while also incorporating makeup that is a part of the festival.
The campaign revolves around the idea of ‘Noor,’ which is the glow that everyone feels on seeing the happiness on each other’s faces during the festive season. The campaign film captures different moments that everyone goes through during the festive season for Eid.
From wearing traditional clothes to putting on kajal or lip colors, the campaign captures all the excitement that everyone feels before going out into the festive season.
Talking about the campaign, Aarhan Khan, CEO, said, “Eid is a celebration of togetherness, gratitude, and joy. With Noor-E-Eid, we wanted to capture the beauty of festive preparations and highlight how makeup becomes a part of these cherished moments. The campaign celebrates the glow that comes not only from makeup but also from the happiness of the festival itself.”
The campaign effectively showcases how festive makeup becomes a part of the celebration. The storytelling and images celebrate the confidence that makeup gives while also appreciating the beauty and elegance that are a part of Eid celebrations.
The storytelling follows a series of moments that show how women get ready for the festivities and how they share moments of joy and happiness. The campaign effectively brings together moments that make the brand a part of the celebrations that matter the most.
By Noor-E-Eid, Maliao is continuing its relationship with consumers through cultural events by storytelling that touches audiences’ hearts through digital media channels. The campaign is also being promoted through various social media channels and digital media, asking audiences to celebrate their ‘festive glow’ and celebrate the spirit of Eid with Maliao.
DVC Link- https://youtube.com/shorts/T-oMFlIYT34?si=37Qx3W1MQojKNcsp
