Maliao Cosmetics honored International Lipstick Day with the successful launch of an immersive beauty campaig #MyMaliaoShade, was about being individual, tapping into creativity, and showing self-expression through makeup. Hosted at Foul Play, South Delhi, it pulled together beauty creators, influencers, media friends, and industry folks, everyone came for this one-of-a-kind, personalized beauty moment.
Designed to go beyond the traditional beauty showcase, the campaign transformed lipstick into a medium of self-expression. Guests participated in interactive stations where they customized their own lipstick shades and personalized their favourite Maliao beauty products with unique decorative elements, creating products that reflected their individual personalities and style. The event also showcased Maliao’s extensive lipstick portfolio while encouraging attendees to explore their creativity in an engaging and hands-on environment.
Speaking on the occasion, Arhaan Khan, CEO, Maliao Cosmetics, said, “Personalization is at the heart of today’s beauty scene. With “My Maliao Shade: Crafted by Me”, we wanted to lift up individuality, giving people a chance to make a lipstick shade that really reflects who they are. And honestly, the huge response just backed up our belief that beauty is more meaningful when it becomes personal.”
The excitement didn’t stop at the place either, creators kept the vibe going on social media too, sharing their own custom lipstick shades and little real-life moments of using them under #MyMaliaoShade. The campaign got a lot of energetic involvement online, and it pushed beauty lovers to lean into their own identity through colour and creativity.
With #MyMaliaoShade, Maliao Cosmetics managed to mix experiential marketing with that personal touch, which also shows how committed the brand is to making fresh, engaging beauty moments for today’s consumers. It also helped the brand connect even more with the growing community of beauty enthusiasts who care about authenticity, inventive ideas, and self-expression.
About Maliao Cosmetics
Maliao Cosmetics is committed to making high-quality, trend-forward beauty accessible to everyone. With an extensive portfolio of colour cosmetics inspired by global beauty trends, the brand continues to empower individuals through innovative products that celebrate confidence, creativity, and self-expression. By combining quality, affordability, and engaging consumer experiences, Maliao continues to redefine modern beauty for today’s generation.
Website: https://maliao.in/
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