11th Feb 2026, New Delhi : This Valentine’s Day, Maliao Cosmetics, an established brand in high-performance beauty products, uses its new digital visual campaign to introduce the Forever Matte Lipstick collection, which will become an essential product for all beauty enthusiasts.
Built on the insight that true love is long-lasting, the campaign demonstrates how authentic love lasts forever by demonstrating that people who stay emotionally devoted to one another will always depend on their makeup products. Maliao Cosmetics uses the hashtag #ItsForeverMatteBaby to guarantee that its matte lipsticks will maintain their perfect appearance, comfortable feel, and strong color performance throughout the day, just as love remains unbroken.
The campaign film uses evocative visual storytelling to showcase the search process for finding the one perfect lipstick, being matte, comfortable, and long-wearing. The film uses bold visual elements together with romantic themes to present the Forever Matte collection as an essential product for all occasions that range from casual to extravagant.
Commenting on the campaign, Arhaan Khan, CEO Maliao Cosmetics, said, “The Forever Matte lipstick project aimed to develop a product that customers would use because it provides three essential benefits, i.e., intense color, a smooth matte appearance, and extended wear time without causing discomfort. The campaign demonstrates our belief that beauty products that maintain their effectiveness through time will create confidence in users.
The digital campaign establishes Maliao Cosmetics as a stronger brand as it targets modern customers who want beauty products that deliver performance results. Maliao Cosmetics distinguishes itself from its competitors in the beauty market through its dedication to solving actual customer problems while delivering dependable product results. The Forever Matte campaign demonstrates the brand’s purpose to develop makeup products that customers can use throughout their daily activities.
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