The brand is adopting regional communication route to aware the target audience.
New Delhi: ‘Health OK’, a multivitamin and minerals tablet from the house of Mankind
Pharma has launched an influencer campaign #HealthOKToSabOK, highlighting the fact that one should give equal importance to own health by staying fit. The campaign narrates the part that there are times when the body lacks essential nutrients thus making it weak, tired and impacts the Energy, Overall Health and immunity level.
The campaign features popular actor and celebrity Harshvardhan Rane, apart from it, the brand has collaborated with three major regional Marathi influencers Shashank Ketkar, Addinath Kothare, and Siddharth Seema Chandekar. The influencers have shared their personal stories about the hectic work schedules and how they had to skip meals sometimes or work for long hours which takes a toll on their Energy levels and overall health. Despite eating right, exercising more and taking proper sleep, somehow the body lacks essential nutrients. Hence, they chose ‘Health OK’ multivitamins which helped in improving the body’s natural immunity and maintaining good health.
The campaign is intended to aware people that ‘Health OK’ multivitamin is a quick and easy way to fulfil our everyday demand for nutrition, Energy and gives our body daily servings of all the essential vitamins and minerals.
Speaking on the campaign, Joy Chatterjee, General Manager- Sales & Marketing, Mankind Pharma said, “Health OK helps an individual in staying physically fit and improves over health and reduces the risk of developing weakness, tiredness and infection. The product helps in improving the quality of life and state of mind. With this campaign, our objective is to spread the message that Health OK multivitamins can fulfil our nutrient gaps, and ensures HealthOKToSabkOK.
The celebrity actor Harshvardhan Rane was part of the brand’s earlier digital campaign too, which was centred on the fact that why ‘Health OK’ multivitamin and mineral tablets should be a crucial part of our diet.
‘Health OK’, multivitamin and mineral tablets help cope up with modern lifestyles problems, its unique formulations of Natural Ginseng and Taurine for maintaining energy throughout the day, 20 multivitamins and minerals are helpful for overall well-being, essential nutrients like Zinc, Vitamin C & D add immunity, , which makes it my sure shot at staying fit.