National, 17th July: HealthOK, Mankind Pharma’s Pure-veg multivitamin, has launched a new digital influencer campaign featuring Indian cricketer Bhuvneshwar Kumar. Built around the line “Dikhawa Nahi. Karke Dikhaye,” the campaign makes a simple case: trust is earned by what you do, not what you say.
The choice of Bhuvneshwar Kumar as an influencer to lead the trust campaign for vegetarian multivitamin HealthOK is rooted in a shared belief in the power of vegetarian nutrition. A lifelong vegetarian, Bhuvi understands that people following a vegetarian diet may not always get adequate amounts of certain essential vitamins through food alone. As someone who prioritizes his health and performance, he supplements his daily nutrition with HealthOK.
This makes the partnership a natural fit. HealthOK is a pure veg nutritional supplement formulated with 19 essential vitamins and minerals, along with taurine and ginseng, and is clinically proven to improve energy in 14 days*. Through this campaign, the brand reinforces a simple message: vegetarian nutrition can be complemented with the right supplementation, helping people stay active and energized every day.
Speaking about the association, Bhuvneshwar Kumar said, “I’ve always believed that trust is built through consistency and performance. That’s what this campaign stands for. I’m a vegetarian and I’m glad to collaborate with HealthOK, which is a vegetarian supplement, to encourage people to make the right nutritional choices every day without compromising on their vegetarian lifestyle beliefs.”
Commenting on the campaign, Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumer Products Pvt. Ltd., said, “Our digital trust campaign is rooted in a simple thought: real trust comes from delivering consistently. Bhuvneshwar Kumar perfectly reflects that philosophy. Just as he has earned the trust of millions through his performances, HealthOK has earned consumers’ trust with a clinically proven formulation that supports energy and everyday health.”
“We believe the right brand collaborations are built through values and long term vision. We’re delighted to have facilitated this association and look forward to seeing both brands create meaningful impact together”, said Aneesh Gautam, Co-Founder & Director Talent, LegaXy.
The campaign will be amplified across Instagram, YouTube, Facebook and other digital platforms, engaging consumers through high-impact digital content, influencers to reinforce HealthOK’s promise of 24-Hour Active Energy, and the trust of Mankind Pharma.
https://www.instagram.com/reel/Da1_ksVAY2X/?igsh=NXYxdDYxbW16OGx0
https://youtu.be/iEH-G1bnaig?si=nyroSWX6TvLDgMP–
About Mankind Pharma
Mankind Pharma (BSE: 543904 | NSE: MANKIND) is one of the largest pharmaceutical company in India, which focuses on the domestic market with its Pan India presence. Mankind operates at the intersection of the Indian pharmaceutical formulations and consumer healthcare sectors with the aim of providing quality products at affordable prices. The company is a leading player in the domestic pharmaceuticals business present across acute and chronic therapeutic areas including anti-infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, gynecology, VMN and respiratory, among others with a strategy to increase chronic presence going ahead. In the consumer healthcare business, the company operates in the condoms, pregnancy detection, emergency contraceptives, antacid powders, vitamin and mineral supplements and anti-acne preparations categories, among others, with several category-leading brands. Following the acquisition of Bharat Serums and Vaccines Limited, Mankind Pharma has further strengthened its leadership in the domestic women’s health segment. Mankind’s distribution network includes a robust field force of 18,500+ professionals, and a reach extending to over five lakh doctors across urban and rural markets. The company has 32 manufacturing facilities in India manufacturing a wide range of dosage forms, including tablets, capsules, syrups, vials, ampoules, blow fill seal, soft and hard gels, eye drops, creams, contraceptives and other over-the-counter products. Mankind has a consistent track record of product innovation through 7 dedicated R&D facilities backed by more than 740+ scientists
