Mumbai, India – November 27, 2025: Marico Limited, one of India’s leading FMCG companies, announces the launch of Nihar Naturals Shanti Aloe Vera Amla Hair Oil. Building on its legacy of trust and nourishment, the new variant brings together two powerhouse ingredients – Amla, known for strength, and Aloe Vera, for softness and shine – in one potent blend.
Rooted in decades of trust and efficacy, Nihar Shanti Amla has been a household staple across several states in Northern and Western India – including Madhya Pradesh, Gujarat, Uttar Pradesh, and Punjab, to name a few. With this new variant, the brand takes a strategic step forward, embodying the evolving aspirations of today’s consumer.
Commenting on this, Ashish Goupal, CEO, India Core Business, Marico Limited, said, “Nihar Naturals Shanti Aloe Vera Amla Hair oil represents our continued commitment to innovation grounded in consumer insight. Women today seek solutions that are not just nourishing but also reflective of their dynamic lifestyles and evolving beauty needs. This launch is a testament to how we are modernizing our heritage brands while staying true to their core purpose – providing accessible, trusted, and effective haircare for all. As the volume market share leader in the hair oil category, it is our responsibility to continuously expand the range of choices we offer to our consumers. With this launch, Nihar Shanti Amla takes a meaningful step forward in driving innovation within the amla hair oil category, bringing consumers a fresh, modern experience from a brand they already love and trust.”
This new variant is available across pack sizes ranging from Rs 20/- to Rs 120/-and will be available across offline stores and e-commerce platforms.
