If you think student marketing is something related to marketing by students then its wrong. Student marketing refers to the promotion of products and brands by the marketers to the student population. Students, though they have restrictive budget makes independent choices regarding the brands and products they are going to have for first time. Marketers see a huge opportunity to market brands to students at this point of time as it will have brand loyalty effect. Again students make good targets for online marketers because students of this age are internet savvy, surf net every half n hour and do not have fear in making online purchase unlike the adult population. Studies shows that average online spend of students are seven times higher than general population in the virtual world.