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Marking Rath Yatra, Tata Power Launches Odisha’s First-Ever ‘Solar Rath’ to Accelerate Rooftop Solar Adoption

Unique outreach campaign supports the Government of India's PM Surya Ghar: Muft Bijli Yojana, taking clean energy awareness directly to communities across the state

India, July 15, 2026: Marking the auspicious occasion of Rath Yatra, Tata Power today launched Odisha’s first-ever  Solar Rath—a first-of-its-kind mobile awareness initiative to take the message of clean energy directly to people’s  doorsteps and accelerate rooftop solar adoption under the Government of India’s flagship PM Surya Ghar: Muft Bijli  Yojana. Launched through TP Central Odisha Distribution Limited (TPCODL), a joint venture between Tata Power and  the Government of Odisha, the initiative reinforces Tata Power’s commitment to supporting the Government’s vision  of expanding rooftop solar adoption, empowering consumers to generate their own clean energy and contributing to  India’s transition towards a sustainable and energy-secure future. 

The initiative builds on Odisha’s remarkable progress under the PM Surya Ghar: Muft Bijli Yojana. Recently recognised  as the top-performing state in the PM Surya Ghar Excellence Awards among states with a medium consumer base,  Odisha has emerged as a national leader in rooftop solar adoption through the efforts of Tata Power-led Odisha  DISCOMs in partnership with the Government of Odisha. The state secured top honours for consumer applications,  rooftop solar installations and DISCOM technical inspections, reflecting the scale and speed of implementation. 

With over 1.5 lakh rooftop solar installations commissioned through the sustained efforts of Tata Power-led Odisha  DISCOMs, the state has emerged as one of India’s leading rooftop solar success stories. The momentum has been  particularly strong at the grassroots, with multiple districts crossing 10,000 rooftop solar installations and several  villages progressing towards becoming fully solarised, enabling households to reduce electricity bills while moving  towards energy self-reliance.  

These achievements are enabling thousands of households to lower their electricity bills while moving towards greater  energy self-reliance. 

Building on this momentum, the Solar Rath will travel across Puri and Dhenkanal, taking awareness on rooftop solar  directly to consumers.  

Accompanying the initiative is Solar Sanga, a dedicated outreach ambassador who will educate households about the  PM Surya Ghar: Muft Bijli Yojana, explain the benefits of rooftop solar, central and state government subsidies,  eligibility criteria, the application process and rooftop solar solutions, including the 1 kW ULA Model, helping  consumers identify options best suited to their energy needs. 

The initiative aims to make reliable information on rooftop solar easily accessible through village visits, community  interactions and awareness sessions. By bringing knowledge and guidance closer to consumers, Tata Power seeks to  encourage greater participation in the Government’s flagship rooftop solar programme, enabling households to  reduce electricity bills, generate clean energy and become active partners in India’s energy transition.

Speaking on the occasion, Shri Gajanan S. Kale, CEO, TPCODL and Chief of Odisha Distribution Business, said: “Rath  Yatra symbolises taking blessings to the people, and through the Solar Rath, we are taking the message of clean energy  and energy independence directly to communities across Odisha. The PM Surya Ghar: Muft Bijli Yojana is transforming  the way households consume and generate electricity. Through this unique outreach campaign, we aim to make  rooftop solar more accessible by helping consumers understand the benefits, the government support available and  the simple process of adopting solar. Building on Odisha’s remarkable progress and national recognition under the  scheme, we remain committed to partnering with the Government to accelerate clean energy adoption and empower  every household to become a part of India’s energy transition.” 

The Solar Rath will visit villages, marketplaces and prominent public locations, where residents can interact with Solar  Sanga and receive end-to-end guidance on adopting rooftop solar. 

Through this first-of-its-kind initiative, Tata Power continues to strengthen consumer engagement while supporting  the Government’s renewable energy ambitions and advancing Odisha’s journey towards a cleaner, greener and more  energy-secure future. 

About Tata Power 

The Tata Power Company Limited, a vertically integrated power company and part of the Tata Group, India’s largest multinational business conglomerate,  has built a diversified portfolio across the entire power value chain, with its total operational and pipeline capacity surpassing 26 GW. This includes  approximately 17.5 GW of clean and green energy capacity (including projects under construction) and around 8.9 GW of thermal generation capacity,  ensuring a balanced and resilient energy mix. The Company also has a strong transmission and distribution footprint, with over 7,400 circuit kilometres of  transmission lines, including pipeline projects, and serves nearly 13 million customers across its distribution businesses, making it one of India’s largest private  power distribution companies. 

Further strengthening its leadership in future-ready energy solutions, Tata Power has established 4.9 GW of integrated solar cell and module manufacturing  capacity, signed 2.8 GW of pumped hydro storage projects, and expanded its EV charging network to over 7.000 public charging points across 706 cities and  towns in India. 

As a pioneer in India’s clean energy transition, Tata Power remains committed to achieving Net Zero by 2045 and continues to partner with public and private  stakeholders to deliver reliable, sustainable, and technology-led energy solutions across the country. 

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