Thiruvananthapuram, 27th October, 2026: Kerala’s formidable media group, Mathrubhumi Group, has made a strong mark at the Love for Advertising Awards (LOA) 2026, celebrating its commitment to creativity, innovation and excellence in advertising and brand communication.
The inaugural edition of the LOA awards was organised by the Advertising Club of Trivandrum at the Leela Raviz, Kovalam. It marks an important milestone for ACT, which aims to establish LOA as an annual celebration of the work and people shaping the advertising industry.
Leading the accolades, Kappa CULTR ’26 won the prestigious Best of LOA Black Award, while Mathrubhumi’s campaigns secured one Yellow Award, two Cyan Awards, four Finalist recognitions and one Merit Award across various categories.
Among the Finalist recognitions, What If MBIFL Happened in 1981 was recognised in AI in Films; To Speed or Not to Speed in Creator-Led Branded Content Series; and Got Stuff, Mathrubhumi’s anti-drug campaign, in Use of Integrated Media – Public Service. The fourth Finalist recognition went to Kappa CULTR Shock in Audio Visual Craft – Editing.
Additionally, the Mathrubhumi International Festival of Letters (MBIFL) 2026 received a Merit Award in the Brand Owned Event & IPs category.
The recognition highlights Mathrubhumi’s commitment to creative excellence, innovative storytelling and impactful brand communication. The awards celebrate the organisation’s continued efforts to develop engaging campaigns that connect with audiences and push the boundaries of advertising creativity.
The first edition received 500-plus entries from around 100 agencies covering creative, design, digital, media, film craft, branded content, experiential and integrated campaigns. Bobby Pawar chaired the jury with Senthil Kumar, P K Anil Kumar, Pooja Manek, Mithila Saraf, Swarup BR, KU Warrier, Nishad Ramachandran, and Vihar Patkar as jury members.
Congratulating the team, M V Shreyams Kumar, Managing Director, Mathrubhumi Group, said, “Winning the Best of LOA Black Award for Kappa CULTR ’26, along with multiple recognitions for our campaigns, is a proud moment for Mathrubhumi. These honours reflect our commitment to creative excellence, innovative storytelling and impactful communication. They also celebrate the passion and collaborative spirit of our teams, who continually strive to push creative boundaries and deliver meaningful brand experiences.”
About Mathrubhumi Group
From its humble beginnings over a century ago as a fledgling yet pioneering daily. Mathrubhumi has come a long way to become Kerala’s leading media conglomerate. The evolution from letterpress to frontier technological advances was made without sacrificing the values bequeathed to us by our founders, who fought in the Indian independence movement and pioneered social reforms.
We cater to 14 editions (including one abroad) of our daily and 9 periodicals that address segmented markets covering the terrain from culture to entertainment. As a provider of integrated media solutions, we are home to 24×7 news channel Mathrubhumi News, which has expanded the news market; Kappa Studios and Kappa Originals to celebrate a wide range of audio-visual content by new-gen artists and creators and our radio venture Club FM have ignited every Malayalee’s visual and auditory imaginations, especially of the ‘selfie-swipe’ generation. Mathrubhumi Media School imparts integrated journalism studies, while MathrubhumiOnline offers a dynamic mix of curated digital content. Our Events vertical, Mathrubhumi Events, organises mega extravaganzas. Our CSR initiative, Student Empowerment for Environmental Development (SEED), inspires and educates school students on sustainable living while driving impactful green initiatives through its extensive network. For more information, please visit: www.mathurbhumi.com
