MUMBAI, India—April 24, 2026—Prime Video, India’s most loved entertainment destination, today announced the record-breaking success of its latest Prime Original series, Matka King, which premiered worldwide on April 17. The intense drama has emerged as the most-watched new scripted series on the service in the last two years and has been trending in the Top 10 across 37 countries since its launch. Within a week of its premiere on the service, Matka King was trending as #1 in 17 countries worldwide. The series’ performance is a testament to Prime Video’s position as the preferred home for rooted and authentic stories that resonate deeply with audiences both in India and globally.
“At Prime Video, we remain committed to championing stories that reflect diverse slices of India, while still being universally relatable. The phenomenal success of Matka King exemplifies this vision,” said Nikhil Madhok, director and head of Originals, Prime Video, India. “The series trended in Top 10 across 37 countries, including #1 in 17 countries in the first week of its launch. Set against the backdrop of 1960s Bombay, its compelling narrative has clearly connected with audiences and highlights the growing scale and global appeal of Indian storytelling. Vijay Varma’s performance as Brij Bhatti has been simply outstanding, creating a memorable character that joins Prime Video’s cult icons such as Kaleen Bhaiya, Srikant Tiwari, and Hathiram Chaudhary. This response reinforces our belief that powerful stories and layered characters rooted in authenticity can transcend boundaries and connect with viewers across geographies.”
Set in the fast-changing Bombay of the 1960s, Matka King follows Brij Bhatti, an enterprising cotton trader who introduces ‘Matka’, an honest gambling system that transforms an elite pastime into a nationwide phenomenon.
The original series is Created and written by Abhay Koranne and created, written, directed by Nagraj Popatrao Manjule. It is produced by Siddharth Roy Kapur, Nagraj Popatrao Manjule, Gargi Kulkarni, Ashwini Sidwani, and Ashish Aryan under the banner of Roy Kapur Films, Aatpat, and SMR Entertainment. The series is headlined by Vijay Varma as Brij Bhatti, alongside Kritika Kamra, Sai Tamhankar, Siddharth Jadhav, Bhupendra Jadawat, and Gulshan Grover in lead roles, with Bharat Jadhav, Girish Kulkarni, Jamie Lever, Kishor Kadam, Cyrus Sahukar, Arpita Sethiya, Sambhaji Tangade, Ishtiyak Khan, Sanjivv Jotangia, and Simran Ashwini in pivotal roles.
About Prime Video
Prime Video is a one-stop entertainment destination offering customers a vast collection of premium programming in one application available across several devices. On Prime Video, customers can find their favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Paatal Lok, The Traitors, Panchayat, Dupahiya, Mirzapur, Farzi, The Family Man, Khauf, Dhootha, Jubilee, Dahaad, Citadel: Honey Bunny, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Four More Shots Please!, Rainbow Rishta, Wedding.con; Original movies like The Mehta Boys, Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Citadel: Diana, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You, Red One; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, Girls Will Be Girls and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Apple TV+, Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times, to name a few, via Prime Video add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not. Customers can also go behind the scenes of their favourite movies and series with exclusive X-Ray access. Prime Video is one benefit among many that provides savings, convenience, and entertainment as part of the Prime membership. For more info visit www.amazon.com/primevideo.
