Kochi | July 20, 2026: The bass drops again. Three years in, and Max URB_N UN-MUTE isn’t just returning, it’s coming back louder, bigger, and hungrier than ever.
After electrifying 20,000+ fans over two unforgettable editions with Dabzee and Baby Jean, Max Fashion is bringing Max URB_N UN-MUTE back to Kerala for its third straight year, and this one’s built to be the biggest yet.
Headlining the stage are ThirumaLi and Lil Payyan, two of the most exciting voices redefining Kerala’s rap scene today, bringing their raw energy and massive fan following to the Max URB_N UN-MUTE stage for the very first time.
The real twist this year?
Max URB_N is handing the mic to Kerala itself with its first-ever statewide Rap Hunt that could turn an unknown voice into the next big name in Indian hip-hop.
In partnership with Spotify, Max URB_N is throwing open the stage to aspiring rappers from across Kerala, inviting them to compete in one of the state’s biggest Rap Hunt. Whether their bars are in Malayalam, English or a mix of both, every artist has one shot to prove they belong under the spotlight.
The stage is open. The mic is live. Are you in?
Rappers from every corner of the state, spitting in Malayalam, English or anything in between, can throw their hat in the ring for the Max URB_N UN-MUTE Rap Hunt. Hundreds will enter. Only 16 will make the cut. And those 16 will battle for the ultimate prize: a spot on the Max URB_N UN-MUTE stage, performing alongside ThirumaLi and Lil Payyan in front of thousands of screaming fans.
This isn’t just a competition; it’s a launchpad. Max URB_N UN-MUTE has already proven it can take undiscovered talent and hand them a career-defining moment. By putting rising rappers shoulder-to-shoulder with established stars, Max URB_N and Spotify are doubling down on India’s independent hip-hop movement and building something far bigger than a fashion campaign.
Mark the date: August 7, Kochi.
Nearly three hours of relentless rap performances, high-voltage live acts and immersive fan experiences await at the grand finale. Last year’s edition pulled in over 3,000 fans and left everyone wanting more. This year is shaping up to blow that number out of the water.
Tickets for the August 7 concert are now live – Booking Link – https://in.bookmyshow.com/events/max-urbn-unmute-ft-thirumali-lil-payyan/ET00507934
Registration Link – https://www.maxunmute.com/
Entries for the Max URB_N UN-MUTE Rap Hunt open July 7.
Commenting on the announcement, Sumit Chandna, CEO, Max Fashion, said:
“Max URB_N UN-MUTE has become so much more than a concert; it’s a platform where culture, creativity and community collide, giving young artists a real shot at being seen and heard. Every year this movement gets bigger from Dabzee to Baby Jean, and now our biggest edition yet with ThirumaLi and Lil Payyan. With Spotify, we’re thrilled to throw the stage open to the next wave of rap talent and continue building one of India’s most exciting youth culture platforms.”
The countdown to August 7 starts now. Max URB_N UN-MUTE isn’t just here to put on a show it’s here to find the next voice that defines India’s rap game.
About Max Fashion
Max Fashion, a global fashion leader born in the Middle East in 2004 and now present across 20+ countries, has evolved into a global powerhouse of everyday style. With over 900 stores across markets including the UAE, Saudi Arabia, Egypt, India and Indonesia, the brand’s journey is defined by scale, speed and a deep instinct for contemporary fashion.
India sits at the heart of that growth story. Since opening its first store here in 2006, Max has become deeply woven into the country’s fashion landscape, celebrating 20 years in India this year. Today, the brand operates 530+ stores across 220+ cities, spanning over 5.8 million sq. ft. of retail space nationwide. This expansive footprint translates into over 1 million daily customer interactions and more than 130 million garments sold annually across men, women and kids.
Launched in 2024, Max URB_N is Max Fashion’s youth-focused sub-brand created for young adults. Built around fashion, music and self-expression, the brand has established music as a key cultural platform to connect with the next generation, with Max URB_N UN-MUTE emerging as its flagship music IP.
Beyond its formidable scale lies its defining edge the seamless blend of international design direction with an intuitive understanding of Indian preferences. From elevated everyday essentials to occasion-ready fashion for men, women and kids, Max captures the rhythm of modern India, delivering style that is current, versatile and deeply connected to its audience.
