Mumbai, 10th April: Maybelline New York announces the launch of its newest innovation, Cloudtopia– a next-generation Lip & Cheek Mousse that delivers an ultra-pigmented, blurred matte finish with an unexpectedly weightless feel. Now available on Tira and AJIO, the range redefines everyday colour with a sensorial, cloud-soft touch.
Inspired by a dreamlike universe where texture meets technology, Cloudtopia brings together high-impact colour and breathable comfort. At the heart of this innovation is its breakthrough Techno-Cloud Formula, crafted with 90% light-as-cloud pigments and advanced liquid film formers, creating a whipped, airy texture that blends seamlessly onto both lips and cheeks.
The collection spans five ultra-pigmented yet versatile shades—ranging from the bold, statement-making Divine Crimson, a true red that instantly elevates any look, to Coral Illusion, a vibrant pop of bright coral that feels fresh and playful. For those drawn to deeper tones, Enchanted Mauve offers a rich, dark rose-red hue, while Dreamy Dawn delivers a soft, wearable nude perfect for everyday minimalism. Rounding off the palette is Solar Serenity, a warm burnt orange that adds a sun-kissed glow to both lips and cheeks.
Engineered for long-lasting wear, Cloudtopia offers a 14-hour blurred matte finish that feels as light as air while delivering serious performance. Its triple-proof formulation-sweat-proof, transfer-proof, and crease-proof, ensures that the flush stays fresh through the day, making it ideal for on-the-go, multi-tasking beauty routines. Designed with a multi-use application, the multi-use mousse allows for effortless, one-touch blending across lips and cheeks, aligning perfectly with a social-first, minimal-effort approach to beauty.
With Cloudtopia, Maybelline New York taps into a new era of beauty where high performance meets weightless wear meets new age textures, and self-expression feels as light as a cloud.
Experience the Cloudtopia universe and create your own cloud-light looks, available exclusively on Tira and AJIO.
