CHENNAI: To infuse fun, excitement, and newness to the signature McSpicy range, McDonald’s India (West and South), has launched an all-new limited-time assortment of Piri-Piri McSpicy Burgers and Wraps. With an unbeatable blend of two iconic flavors – McSpicy and Piri-Piri, the brand has spiced up its menu with four new products namely Piri-Piri McSpicy Paneer Burger, Piri-Piri McSpicy Chicken Burger, Piri-Piri Big McSpicy Paneer Wrap and Piri-Piri Big McSpicy Chicken Wrap.
The brand has also launched a single-take film conceptualized by DDB Mudra that showcases an explosion of Piri Piri spice. In this new TVC, Rashmika Mandanna is seen feasting on a Piri-Piri McSpicy and conveniently ignoring the surrounding sea of Piri-Piri spice trickling down a giant hourglass, signifying the limited-time nature of the assortment. Rashmika is only interested in relishing the irresistible Piri-Piri McSpicy burger with the idea that #DontExplainJustEnjoy.