National, 19 June 2026: Mentos, one of India’s most loved confectionary brands expands its portfolio with the launch of Mentos Fresh Action. The refreshing new hard candy is designed to provide an intense feeling of freshness, while also providing a cooling sensation to your nose and throat.
Mentos Fresh Action available in Menthol Eucalyptus flavour is a clear candy shell with a blue liquid center, providing freshness that can be seen and felt. Every piece contains Vitamin C, offering a high-intensity flavour delivery system to create a refreshing sensation and burst of freshness with each bite.
Amid growing demand for freshness-oriented, sensorially rich experiences, Mentos Fresh Action aims to make this experience accessible to a larger consumer base through its attractive INR 1 price point.
Speaking about the launch, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, said, “As consumer expectations from freshness evolve, we see a clear shift in growing preference towards a bolder, more sensorial experience. With Mentos Fresh Action, we are bringing a new level of excitement to the hard candy category by delivering a combination of the cooling intensity of Menthol Eucalyptus with a fun liquid center for a truly differentiated experience.”
With an eye-catching design, Mentos Fresh Action has adopted the design of a translucent candy with a colorful blue liquid center that signals the freshness and “magic inside” proposition of the product. The presence of liquid-filled technology ensures a strong flavour rush and provides consumers with a unique consumption experience with Mentos.
Mentos Fresh Action will be available across general trade, modern trade, and neighbourhood retail outlets across key markets in India, supported by extensive in-store visibility and consumer outreach initiatives.
About Mentos
Mentos is an iconic global brand in confectionery, first launched in India in 1999, and has since carved out a prominent place in the hearts of consumers with its refreshing offerings in two key categories: Soft Mints and Gums. Mentos has become synonymous with its famous array of campaigns that resonate deeply with Indian consumers. From the memorable ‘Dimag Ki Baat Jala De’ to the concept of transforming ‘Aam Zindagi’ into ‘Mentos Zindagi,’ the brand has consistently captured the spirit of freshness and fun. This new campaign is aiming to further solidify its position in the hearts of consumers, encouraging them to embrace spontaneity and flavor in their everyday lives.
About Perfetti Van Melle India Pvt. Ltd.
Having started India operations in 1994, Perfetti Van Melle India Pvt. Ltd. (PVMI) today enjoys the reputation of being market leaders in the confectionary space with a diverse portfolio of brands across segments (i.e., candies, jellies, gums & chewies) which provide differentiated consumer experiences across age groups. PVMI’s extensive distribution footprint spans 6 million outlets across India and the manufacturing facilities are in Manesar (Haryana), Rudrapur (Uttarakhand) and Karanaipuducherry (Chennai). 31 years since its inception, Perfetti Van Melle’s power brands like Center fresh, Center Fruit, Alpenliebe, Happydent, Mentos, Alpenliebe Juzt Jelly, Chupa Chups continue to both delight and engage with the consumer with innovations across category expansion, variants, flavours, promotions, and clutter breaking advertising campaigns. PVMI drives continuous improvement by way of external benchmarking and exposure to global best practices and building a sense of pride amongst its employees. As a responsible corporate brand, Perfetti is committed to bringing about a positive influence in the community it operates in and adheres to its four pivot areas of sustainability – education, skilling, water conservation and environment. PVMI is a fully owned subsidiary of the global confectionary conglomerate Perfetti Van Melle, headquartered in Amsterdam.
For more information, please visit: http://www.perfettivanmelle.in
