Friday, July 24, 2026
HomeBrands in ConversationMercedes-Benz India launches AMG E 53 Hybrid 4MATIC+: continues to focus on...

Mercedes-Benz India launches AMG E 53 Hybrid 4MATIC+: continues to focus on expanding its PHEV portfolio by pursuing a ‘powertrain agnostic’ strategy for India

Mercedes-Benz AMG E53 PHEV is the first sedan in the E-Class portfolio combining the unmatched performance of an AMG with the efficiency and practicality of a Hybrid powertrain

Mercedes-Benz announces multi-year title partnership with the Indian Padel Tour for the 2026–27  season, reinforcing the sport’s growing popularity among new generation customers  

“The E-Class has been the longest running nameplates in the Indian automotive industry and the AMG E  53 HYBRID 4MATIC+ underlines performance, practical usability and electric efficiency, making the E Class portfolio truly unmatched. This performance sedan combines genuine AMG performance with plug in hybrid’s efficiency, balancing an AMG customers need of racetrack performance with practicality of  daily usage, perfectly. The AMG E53 Hybrid furthers our ‘powertrain agnostic’ strategy for India, where  customers decide the powertrain of their choice, suiting their requirement.” 

“At Mercedes-Benz, the brand desirability extends beyond alluring products to curated experiences  and building communities that inspire our customers, creating culture shaping modern trends. The  association with Indian Padel Tour reflects our commitment to creating such distinctive  experiences, championing performance and creating emerging lifestyle trends.” 

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India 

  • AMG E 53 is available in two exciting editions: Performance and Racing Editions • Combination of a 3.0-litre in-line six-cylinder engine and an electric motor delivers a system output  of 430 kW (585 hp), rising to 450 kW (612 hp) with RACE START, and 750 Nm of torque • Purely electric driving range of more than 100 km (WLTP) possible 
  • 0–100 km/h in 3.8 seconds; top speed electronically limited to 250 km/h. Maximum speed can be  increased to 280km/h with AMG driver’s package  
  • Standard fully variable all-wheel drive (AMG Performance 4MATIC+) and active rear-axle steering  (up to 2.5°) 
  • Mercedes-AMG E 53 HYBRID 4MATIC+ Performance and Racing Editions are priced at Rs. 1.45  crores and Rs. 1.48 crores respectively (ex-showroom, all-India) 
  • Mercedes-Benz India becomes Title Partner of the Indian Padel Tour for the 2026–27 season • The Mercedes-Benz Indian Padel Tour will comprise 19 tournaments across 11 cities, including five  flagship Grand Slam events 
  • Mercedes-AMG customers will enjoy a host of exclusive benefits from this association with India  Padel Tour including direct access to Padel courts across the country, participating at exclusive  Padel Days for Mercedes-Benz customers, exclusive first information and registrations at India  Padel Tournament. AMG E53 customers get direct entry to Grand Slam of India Padel Tour  

  New Delhi: India’s most desirable luxury carmaker Mercedes-Benz today launched the unique Mercedes-AMG  E 53 HYBRID 4MATIC+ in India, debuting the brand’s first electrified AMG E-Class model for the Indian  customers. The AMG E 53 Hybrid 4MATIC+ is built on the strength of Mercedes-Benz E-Class nameplate, which  is India’s longest running nameplates and the most definitive choice of Indian luxury car customers for over  three decades. The AMG E 53 HYBRID 4MATIC+ pairs a 3.0-litre in-line six-cylinder engine with an electric  motor, for a combined system output of 430 kW (585 hp), adding plug-in hybrid efficiency to AMG driving  performance, making it a highly attractive luxury performance sedan, suitable for daily usage and also for  scintillating racetrack performance.  

The AMG E 53 HYBRID combines outstanding performance and driving dynamics with a long electric-only  range, giving customers the option of a purely electric commute alongside the performance credentials AMG  is known for. 

Plug-In Hybrid Performance  

At the heart of the AMG E 53 HYBRID is a 3.0-litre in-line six-cylinder turbocharged engine, producing 330 kW  (449 hp) on its own, paired with a 120 kW electric motor integrated into the AMG SPEEDSHIFT TCT 9G  transmission. Together, the two power sources deliver a system output of 430 kW (585 hp) and 750 Nm of  torque, rising to 450 kW (612 hp) with the RACE START function. The result is a 0–100 km/h sprint in 3.8 seconds, with top speed electronically limited to 250 km/h. 

A 400-volt battery with a gross capacity of 28.6 kWh (21.2 kWh usable) enables purely electric driving at  speeds of up to 140 km/h, with an electric-only range of 100 kilometres (WLTP). An 11 kW onboard AC charger  is standard. Of the gross capacity, 21.2 kWh is available for everyday driving, with peak output reserved for  brief periods of electric boost during high-performance driving. The battery sits below the boot floor and is  replenished through onboard or plug-in charging, as well as recuperation under regenerative braking. 

AMG-Tuned Dynamics  

The AMG E 53 HYBRID comes with AMG RIDE CONTROL suspension, developed and tuned specifically for the  model, alongside AMG Performance 4MATIC+ all-wheel drive that distributes power variably between the front  and rear axles for maximum traction. Active rear-axle steering is standard, turning the rear wheels opposite to  the front by up to 2.5° below 90 km/h for agility, and in the same direction by up to 2.5° above 90 km/h for  stability. 

An electromechanical brake booster blends electrical recuperation with hydraulic braking, automatically  maximising regeneration without the driver noticing the transition. Drivers can choose between the familiar  AMG DYNAMIC SELECT programmes, Comfort, Sport, Sport+, Slippery and Individual, alongside two hybrid specific programmes, “Electric” and “Battery Hold,” which manage how and when the battery charge is used.  The AMG DYNAMIC PLUS package adds an electronically controlled limited-slip rear differential, AMG dynamic  engine mounts, an AMG high-performance composite braking system, an AMG Performance steering wheel in  Nappa leather / MICROCUT microfibre, and the RACE START function. 

The AMG E 53 HYBRID is distinguished by an illuminated AMG-specific radiator grille, wider front fenders (+11  mm on each side), and an independent AMG front apron with additional cooling ducts. “TURBO HYBRID”  lettering and “E 53” badging with a red surround at the rear signal the electrified drivetrain, alongside an AMG  rear apron with diffuser, an AMG spoiler lip and quad round tailpipes. The car rides on 20-inch AMG 5-twin 

spoke light-alloy wheels, painted matt black with a high-sheen finish. The AMG Night Package II, with trim  strips in the door handles in dark chrome and Digital Light complete the exterior. Six paint finishes are offered:  Polar White, Verde Silver, Obsidian Black, Nautical Blue, Velvet Brown and Graphite Grey metallic.

Inside, electrically adjustable AMG sports seats in ARTICO man-made leather / MICROCUT microfibre in AMG  black, with red contrasting topstitching and AMG-specific seat graphics, are fitted as standard. The MBUX  infotainment system carries AMG-specific displays, including AMG Performance and AMG TRACK PACE menus,  along with hybrid-specific charging and range displays. The Burmester 4D surround sound system delivers 17  speakers, four exciters and 730 watts of system output, with Dolby Atmos playback. Pull-out sun visors at the  front, rear sunblinds and an electric roller blind for the rear windscreen are also offered. 

Technical Specifications  

Specification  Mercedes-AMG E 53 HYBRID 4MATIC+
Layout  In-line 6 cylinder + electric motor
Displacement  2,999 cc
System output  430 kW (585 hp); 450 kW (612 hp) with RACE START
System torque  750 Nm
Rated power, combustion engine  330 kW (449 hp)
Rated power, electric motor  120 kW
Battery capacity (gross/usable)  28.6 kWh / 21.2 kWh
Acceleration 0–100 km/h  3.8 s
Top speed  250 km/h  

(280 km/h with optional AMG Driver’s Package)

Top speed, electric  140 km/h
Electric range (WLTP)  More than 100 km
AC charging  11 kW onboard

Pricing and Availability  

Mercedes-AMG E 53 HYBRID 4MATIC+ Performance and Racing Editions are priced at Rs. 1.45 crores and  Rs. 1.48 crores respectively (ex-showroom, India) and will be available for bookings across all Mercedes Benz dealerships pan-India. Deliveries are expected to commence immediately. 

Mercedes -Benz India becomes Title Partner of the Indian Padel Tour 

Mercedes-Benz India announced a multi-year partnership with the Indian Padel Tour, becoming the Title  Partner for the 2026–27 season. This collaboration marks the brand’s first foray into competitive padel,  reflecting its commitment to engaging with emerging sporting communities that embody performance,  precision and a progressive lifestyle. 

Organised by PadelPark India, IPT is India’s leading competitive padel platform, created to build the structured  tournament ecosystem the sport needs to thrive. Since its launch in 2024, IPT has delivered 37 tournaments  across seven cities, engaged over 5,000 players and built a community of more than 50,000, making it the  country’s largest competitive padel tour. 

As one of India’s fastest-growing participation sports, padel is rapidly attracting a community of  entrepreneurs, professionals and business leaders. With participation accelerating across the country, the  focus is now shifting towards building structured competition, player pathways and long-term sporting  institutions. Its emphasis on agility, precision, teamwork and strategic thinking closely resonates with  Mercedes-Benz’s core values of innovation, performance and excellence. 

The Mercedes-Benz Indian Padel Tour 2026–27 season will feature 19 tournaments across 10 cities, including  10 City Opens, 5 Grand Slams and 4 Special IP events. The season will commence in Mumbai in August 2026  and culminate with the season finale in Bengaluru in June 2027.

By supporting the Indian Padel Tour, Mercedes-Benz India reinforces its commitment to fostering premium  lifestyle experiences that extend beyond mobility and create deeper connections with customers and  enthusiasts alike. 

Jigar Doshi, Co-Founder, PadelPark India 

The Indian Padel Tour was created with a simple ambition: to build the competitive ecosystem that every great  sport needs. While participation introduces people to padel, competition inspires them to improve, dream  bigger and stay engaged with the sport for years to come. We are proud to welcome Mercedes-Benz India as  the Title Partner of IPT. This partnership is not just about supporting tournaments; it is a shared commitment  to building the future of padel in India and establishing the country as one of the world’s most exciting  emerging markets for the sport.” 

Mercedes-Benz customers get special access to Indian Padel Tour:  

Mercedes-Benz will be the Title Sponsors for Indian Padel Tour’s City Open, Special League and Grand Slam  tournaments. Mercedes-Benz customers will have direct access to Padel Courts across the country. Special  and exclusive Padel Days will be organized by Mercedes-Benz and PadelPark for Mercedes-Benz customers.  

Customers will also exclusively get first information and chance to register for India Padel Tour ahead of  other participants. 

As an added attraction, customers of the AMG E 53 Hybrid, will get a direct entry to the Indian Padel Tour  Grand Slam.  

Author
Authorhttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts