April 2025: This Akshaya Tritiya, Mia, from the house of Tanishq, one of India’s leading fine jewellery brands has unveiled its latest collection ‘Fiora’ with a unique mall activation at Nexus Seawoods, Navi Mumbai. The activation celebrates a collection inspired by the delicate beauty of spring and the symbolism of new beginnings with a one-of-a kind sensor based installation that quite literally blooms to life.
As shoppers stroll through the high-footfall zone of the mall from April 25th to 27th, they’re greeted by life-sized flower-shaped lamps that light up with every passer-by, creating an enchanting interplay of movement and glow. This interactive experience is not just an innovation in outdoor storytelling, but also a poetic extension of the Fiora narrative: every woman, like a flower, is unique and radiant, and her presence can light up the world around her. Complementing this sensory journey are striking visual activations across the mall—anamorphic screens, digital video screens, LED displays, parking danglers, wall branding, finishing booths, wall murals, wall art, and digital pods—all working in harmony to immerse visitors in the Mia Fiora universe.
Rooted in the theme of renewal and self-expression, Fiora draws from nature’s most timeless muse—flowers. With motifs that echo soft petals, gold filigree layers, and the gentle glimmer of certified natural diamonds, the collection is a heartfelt tribute to femininity, grace, and individuality. Crafted in 14kt and 18kt gold, the designs include ear-cuffs, brooches, stackable bracelets, and sui-dhaga earrings, ideal for both festive dressing and daily elegance.
Launched during the auspicious period of Akshaya Tritiya, a time synonymous with prosperity and fresh starts – Fiora taps into both the emotional and cultural significance of jewellery gifting. Backed by festive offers between April 18th and 30th—including up to 90% off on diamond jewellery making charges and flat 10% off on silver jewellery—Fiora is designed to be both aspirational and accessible, with prices starting at INR 4,999*.
With this activation, Mia by Tanishq blends innovation and emotion to elevate how jewellery is experienced, celebrated, and remembered—one bloom at a time.
*Terms and Conditions apply.
