Mumbai, 20th January 2026: Nykaa, India’s leading beauty and lifestyle destination, announces its partnership with MILK Makeup, bringing one of New York City’s most influential beauty brands to Indian consumers. Known globally for its clean formulas products that give you the freedom to play with good-for-you ingredients, MILK Makeup is now available in India through Nykaa’s beauty ecosystem.
As beauty continues to shift toward comfort, individuality, and products designed for real routines, Nykaa remains focused on introducing brands that reflect how people actually use and experience makeup today. The arrival of MILK Makeup strengthens Nykaa’s commitment to building access to globally relevant, conscious, and culture-led beauty that resonates with its growing community.
MILK Makeup was created to challenge outdated beauty standards and make space for more honest representation. Rooted in New York’s creative culture, the brand believes makeup should work with your skin and your lifestyle, not against it. Its approach is simple and considered, products that are easy to use, comfortable to wear, and designed to give people the tools they need to express themselves—makeup products that let them unlock their creativity without rules. Community and self-expression are at the heart of everything the brand does. The brand believes it’s not about how you wear your makeup, it’s what you do in it and how you Live Your Look® that matters.
Now launching on Nykaa, MILK Makeup brings its globally recognised “Live Your Look” approach to makeup to Indian consumers, expanding access to performance-driven formulas that feel as good as they look.
Hero Products:
Hydro Grip Primer | Priced at INR 2450
Award-winning and MILK Makeup’s global bestsellers, the Hydro Grip Primer is a lightweight gel that hydrates your skin while helping makeup stay grippy (not sticky) for hours. With hyaluronic acid, aloe water, niacinamide, and blue agave extract, it creates a smooth base that keeps makeup looking even throughout the day. Loved worldwide for its balance of grip and comfort, it has become a signature product for the brand.
Cooling Water Jelly Tint | Priced at INR 3200
Another global favorite, the internet-viral Cooling Water Jelly Tint is a lip and cheek tint with a jelly-to-water texture that feels instantly refreshing on application. Infused with seawater, aloe, and vegan collagen, it delivers sheer, buildable color that settles comfortably on your skin. Known online for its unique texture and effortless wear, it is perfect for quick, everyday application.
Hydro Grip Set + Refresh Spray | | Priced at INR 2700 (50ml) / INR 4500 (100ml)
This cult-favorite hydrating setting spray locks makeup combines serious performance with a skin-first formula while keeping skin feeling comfortable. Its fine mist refreshes makeup throughout the day, working seamlessly with the Hydro Grip range to maintain a fresh, just-applied look.
Hydro Grip 12-Hour Skin Tint | Priced at INR 4400
A more recent but unmissable launch, this weightless gel base, this first-of-its-kind formula gel skin tint offers buildable longwear coverage with a natural, dewy finish. Formulated with triple hyaluronic acid, squalane, aloe water, and blue agave extract, it hydrates while wearing evenly over time. Non-comedogenic and suitable for sensitive skin, it comes in 15 adaptable shades. The Skin Tint is picking up speed and has quickly become a best seller globally, and its debut on Nykaa marks its introduction to Indian consumers, giving them a versatile, skin-first product to try for the first time.
At the core of the brand is its philosophy, Live Your Look. It is not about how makeup should be worn. It is about what you do in it. MILK Makeup exists to support creativity and self-expression, without rules or expectations.
Commenting on the launch, a Nykaa spokesperson said, “As makeup becomes more skin-first and routine-driven, Indian consumers are prioritising products that deliver performance with ease. At Nykaa, we’ve seen this translate into growing demand for clean, multitasking formulas that fit seamlessly into everyday use. MILK Makeup brings a globally relevant, culture-led approach to makeup that aligns strongly with this shift. Its launch on Nykaa reflects our continued focus on curating brands that shape contemporary beauty conversations, while enabling them to build deeper relevance and scale with Indian consumers through our full beauty ecosystem.”
Commenting on the launch, Milk founder Mazdack Rassi said, “10 years ago, we launched a makeup line that embodied the creative culture coming out of Milk Studios. A decade later, we’re still committed to the same thing: creating makeup that inspires you to create + show up the way you want—no filter, no apologies. This is an exciting moment for the brand to finally bring Milk
Makeup to Nykaa and connect with the vibrant and dynamic beauty and creative community in India.”
MILK Makeup is now available across select Nykaa stores in India, on Nykaa.com and the Nykaa app.
