New Delhi: Indian baby and kids lifestyle brand MiniKlub, loved by more than 2 million parents, has opened its 100th exclusive brand store in Paschim Vihar, Delhi, marking a significant milestone in its rapid offline retail expansion journey.
Located in Paschim Vihar, a prominent residential and commercial hub in West Delhi, the new store strengthens MiniKlub’s retail presence and reinforces its positioning as a one-stop destination for parents of newborns and children up to eight years.
Over the years, MiniKlub has evolved from a babywear-focused brand into a wider baby and kids lifestyle destination, bringing fashion and everyday parenting essentials under one roof. Its portfolio includes babywear, kids fashion, footwear, toys, strollers, walkers, teethers, rockers, bedding, diapers, feeding essentials, baby care products and gifting options, among others.
The 100th-store milestone is part of MiniKlub’s larger “Happy Parenting” proposition, aimed at making everyday shopping simpler for parents by bringing frequently needed products together in a single retail environment.
As part of its continued retail expansion, MiniKlub plans to add 50 more exclusive brand stores during the current financial year, further strengthening its presence across key markets in India.
MiniKlub has grown to 100+ exclusive brand stores and 450+ multi-brand outlets across India, supported by partnerships with leading e-commerce platforms including Amazon, Flipkart and AJIO, as well as its direct-to-consumer platform, miniklub.in.
The brand will continue to focus on expanding its physical retail footprint across markets while strengthening its multi-brand and digital presence. Its growth strategy is centred on reaching more families and building a consistent omnichannel proposition across India.
Commenting on the milestone,
Anjana Pasi, Managing Director, MiniKlub, said: Reaching our 100th exclusive store is an important milestone in MiniKlub’s retail journey. For a category like baby and kids, physical retail plays a critical role in allowing parents to experience the quality, fabrics, fit and design first-hand before making a purchase. As we expand beyond babywear into a broader kids lifestyle proposition, our focus is on building a strong retail network that brings the right products and a meaningful in-store experience closer to families across India.”
Safety and quality remain central to MiniKlub’s product proposition. The brand follows stringent checks across its garments, including pull tests on snap buttons, and uses superior cotton, azo-free dyes and bio-washed fabrics across its range.
Combining safety and comfort with imaginative and premium designs, MiniKlub aims to bring together fashion and functionality for both children and parents. The brand also continues to incorporate sustainable manufacturing processes as part of its commitment to responsible production.
The opening of its 100th store marks an important step in MiniKlub’s evolution from a babywear brand to a broader baby and kids lifestyle ecosystem designed to support families through the early years of childhood.
Store Address – Ground Floor, Besides, Levi’s Showroom, Block A-3, Paschim Vihar, New Delhi, 110063
About Miniklub:
Founded in 2013 under the house of First Steps Babywear, Miniklub is a brand of babies, for babies – inspired by their curiosity and committed to their safety. We are your one-stop shop for everything your little one needs, offering safe, comfy apparel and essentials for newborns to 8-year-olds.
An Indian brand offering international designs made in India, we combine thoughtful details, imaginative designs, and best-quality materials. Every garment undergoes multiple safety measures – from pull tests on snap buttons to the use of superior cotton, azo-free dyes, and bio-washed fabrics – ensuring unmatched softness and complete safety for babies.
Our wide range spans across every day wear, festive outfits, baby care, diapers, bedding, toys, strollers, footwear, feeding accessories, walkers, rockers, teethers, and gifting options. With over 100 exclusive stores across India, presence in 450+ multi-brand outlets, and a strong Omni channel footprint through our own e-commerce store (www.miniklub.in) as well as leading platforms like Amazon, Myntra, Flipkart, and Ajio – Miniklub offers authentic products and a warm, family-friendly shopping experience every step of the way.
