Mumbai, 30th March 2026: MiQ, a global programmatic leader, has announced a strategic marketing partnership with Happydemics, the global ad effectiveness and brand measurement platform. The collaboration for the Indian market aims to bridge the gap between real consumer sentiment and data-led media decisions, enabling brands to build more impactful and measurable advertising strategies.
As media planning becomes increasingly complex in 2026, brands are seeking deeper understanding beyond traditional performance metrics that can demystify emerging media channels like CTV. The MiQ – Happydemics partnership brings together MiQ India’s advanced media intelligence and activation capabilities with Happydemics’ consumer-centric measurement solutions, to help advertisers connect media delivery to shifts in brand perception, across key metrics such as brand familiarity, consideration and preference in a consistent and comparable way across campaigns. By integrating feedback from exposed audiences into media analysis, advertisers can better understand the true effectiveness of campaigns and refine strategies in real time.
After conducting 48 key measurements using Happydemics, MiQ was found to consistently outperform ad recall performance and overall impact store, scoring in the top 10% of industry.
Varun Mohan, Chief Commercial Officer India, MiQ commented, “Impactful measurement is at the core of how brands evaluate success today, as media ecosystems grow more complex. MiQ’s partnership with Happydemics responds to the need for independent media validation that goes beyond platform-level metrics. This collaboration adds another layer of credibility and transparency to campaign evaluation – helping us ensure that every media decision is justified by real ROI and impact to deliver meaningful outcomes for our clients.”
Virginie Chesnais, Chief Marketing Officer, Happydemics said, “We’re excited to partner with MiQ India, a leading force in programmatic and data-driven media. As Happydemics continues to expand its global footprint, this collaboration allows us to unlock even more value for brands. By combining MiQ India’s media expertise with our cross-channel brand lift solution, we can optimize brand outcomes and drive full-funnel growth at scale.”
The partnership builds on broader global collaborations between MiQ India and Happydemics going strong across France, United Kingdom, Canada and now Southeast Asia. This expanded footprint reflects a shared commitment to deliver a consistent, consumer-first measurement framework across markets. The India
partnership will have a strong regional focus, supporting advertisers as they navigate evolving consumer behaviours, while also enabling the exchange of best practices, insights, and frameworks globally.
