Pune, 6th June 2023: MIT World Peace University (MIT-WPU), India’s top higher education institution, has re-appointed SRV Media Pvt. Ltd., an integrated marketing service provider, as their Performance Marketing and Communications partner for the sixth year in a row. The long-standing partnership has been focused on developing performance marketing strategies and comprehensive content marketing & marketing communications services that highlight MIT-WPU’s progress in delivering a world-class education that integrates innovative teaching methodologies.
In AY 2022-23 alone, there was a spike of 35.60% in the number of applications for undergraduate, postgraduate, and PhD programs, which attests to SRV Media’s expertise in education marketing. SRV Media implemented performance-focused campaigns on Google, Meta and OTT platforms. They also facilitated activities like influencer marketing, webinars, and drip marketing through emails, SMS, and WhatsApp.
Speaking on the continued collaboration, Mr Vinay Babani, Vice President – Marketing – SRV Media Pvt. Ltd., said, “For the sixth year in a row, MIT World Peace University has chosen SRV Media to handle their admission-related performance marketing and content marketing mandates. With a synchronized and effective outreach program built on the foundation of our proven digital tactics, our goal is to consistently improve and expand their digital presence. Our goal is not only to create a positive impact on the count of admissions but also to collaborate with MIT-WPU’s stakeholders to contribute towards their organisational goals. We are looking forward to a fruitful collaboration.”
Anand Arun Palsuley, Senior Director – Marketing – MIT-WPU, said, “We are delighted to announce that our partnership with SRV Media as our official agency partner has been extended for another year. Their expertise in the higher education field and their ability to connect with our target audience make them the optimal choice. We are excited to see their innovative strategies as we work to achieve our admission and enrollment goals.”
MIT-WPU boasts of nurturing well-rounded individuals and imparting state-of-the-art knowledge, along with practical industry skills. Its education system incorporates not only academic rigour but also opportunities for students to expand their professional network and gain insights into the latest industry trends. As a result, its graduates possess a strong combination of theoretical knowledge and real-world experience, setting them apart in the job market.