MMTC-PAMP persuades us to celebrate Akshaya Tritiya rituals from home


In this pre-pandemic era, Akshaya Tritiya has witnessed a long-standing ritual, and which endows home prosperity by selling and buying gold. It’s a festival to be cherished by all. However, in today’s time, when the safety and well-being of our beloved are given priority in our minds. If anyone obscures this, that is MMTC-PAMP.

Meanwhile, they endeavors to enlighten the spirit of this auspicious festival alive even today, Autumn GREY Bangalore has launched a campaign #WahiRivaazNayaAndaaz. Through this, a light-heart barrier bander has evolved between a mother and a loving son. This campaign talks about how one can still save their family tradition by just following today’s scenario and even investing in MMTC-PAMP’s 24K 999.9 purest digital gold.

Digital gold bestows us a unique opportunity for everyone, to begin investing in a safe commodity like gold, and won’t tie up your liquidity, so that you can sell that gold anytime. MMTC PAMP’s Digital Gold is very easily available and can be purchased through multiple payment apps, like Paytm, PhonePe, and GPay.  We could also get that from several financial advisory companies such as Motilal Oswal, HDFC Securities, and Aditya Birla Capital.

The bond between mother and son is portrayed through this film and had also highlighted their intimacy and care among themselves. MMTC-PAMP bestows light differently, through celebrating Akshaya Tritiya for their customers from their homes themselves.

Tradition and rituals are essential as they brought us closer to our roots, and encourages us to tie bonds with our families. On this special occasion, purchasing gold to pray for the family’s prosperity is one among such ritual, where many families couldn’t participate in this year due to this lockdown. MMTC-PAMP has endowed us 24 karat, 9999.9 gold to Indian customers. This year, while enduring these unprecedented times, they bestow us the same purity and trust through their digital gold offering.

Swati Balani, Executive Creative Director has indicated that Gold Buying is at the heart of the festival of Akshaya Tritya. This campaign has provoked people to seek tradition from their home itself. The emotional barter, which portrays between mother and son brought the age-old gold purchasing tradition and had given a new light towards MMTC-PAMP’s digital gold investment.

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