Gurugram, 22 October 2026: Mobiyoung Group has promoted Atul Lamane to Vice President, Sales and Operations, recognising his experience across media sales and business development. In his expanded role, he will focus on strengthening relationships with brands, agencies and publishers, managing publisher relationships, expanding technology-led media solutions and supporting growth across markets.
Atul brings more than two decades of experience across media sales, Out-of-Home (OOH), DOOH and programmatic DOOH advertising. His expertise spans business ssdevelopment, strategic client acquisition and campaign execution, with an emphasis on developing media solutions aligned with advertisers’ objectives. In his new role, he will focus on strengthening relationships with brands and agencies, expanding technology-led media solutions and supporting growth across markets.
Atul Lamane, Vice President, Sales and Operations, Mobiyoung Group, said, “The DOOH industry is evolving rapidly, with technology, data and programmatic capabilities creating new opportunities for brands to connect with audiences more effectively. I look forward to contributing to Mobiyoung Group’s growth by strengthening client and agency partnerships, driving revenue across markets, and expanding the adoption of programmatic DOOH solutions. My focus will be on building scalable, outcome-driven media solutions that align with the evolving needs of advertisers and deliver measurable value.”
Atul began his career with leading publications, including Hindustan Times and India Today, before moving into agency roles with reputed organisations such as Madison and Blue Sky. Over the course of his career, he has worked extensively across media sales and business development, building client relationships, identifying growth opportunities and delivering pan-India campaigns aligned with client KPIs.
Prior to his promotion, Atul served as Senior Director, Sales, West, at DGTOOHL, where he was responsible for go-to-market (GTM) strategy, revenue generation and programmatic media sales. His elevation to Vice President, Sales and Operations brings a broader national mandate, encompassing both commercial growth and operational priorities as the Group strengthens its presence across the evolving OOH and programmatic DOOH landscape.
Anuj Bhandari, Founder and Principal Strategist, Mobiyoung Group, said, “Atul’s extensive experience across media sales, business development and programmatic DOOH makes him a valuable addition to our leadership team. As the industry moves towards more data-led, technology-enabled and measurable media solutions, his understanding of the market and ability to build strong client relationships will be instrumental in driving our next phase of growth. We are confident that his leadership will strengthen our sales and operational capabilities while advancing our commitment to delivering innovative and effective media solutions for advertisers.”
Atul’s promotion comes as advertisers increasingly prioritise data-driven media planning, programmatic buying and measurable campaign outcomes. With his experience spanning traditional and digital outdoor advertising, he is expected to play a pivotal role in strengthening industry partnerships, expanding the adoption of programmatic solutions and supporting Mobiyoung Group’s long-term growth ambitions.
About DGTOOHL- a Mobiyoung Product:
DGTOOHL – a Mobiyoung Product is a data-driven OOH advertising company with over 18 years in industry and is now shaping the future of programmatic DOOH that blends geospatial intelligence, mobile SDK data, and programmatic DOOH to deliver smarter outdoor campaigns. DGTOOHL- a Mobiyoung Product offers cost-per impression media buying, real-time audience measurement, and live campaign monitoring, all through a single, powerful dashboard. From hoardings to digital screens, it helps brands show up where it matters, when it matters. DGTOOHL- a Mobiyoung Product takes logic to outdoor.
