Bengaluru, Nov 5th, 2025 — MoEngage, the insights-led customer engagement platform for consumer brands, today announced that existing investor Goldman Sachs Alternatives and new investor A91 Partners have invested $100 million as the company continues its rapid global expansion, with North America now contributing the largest share of its revenue. With this round, MoEngage’s total funding exceeds $250 million, further solidifying its position as one of the trusted AI-driven customer engagement platforms globally.
The funding will accelerate innovation across MoEngage’s Customer Engagement Platform, with a focus on expanding Merlin AI —a suite of AI Agents, including its newer Offer and Campaign Decisioning Agents, that help marketing and product teams at B2C brands launch campaigns faster and scale conversions with AI Decisioning. Glance, for example, reduced campaign go-live times by 50 percent using Merlin AI. MoEngage will also expand its go-to-market and customer success teams in North America and EMEA to support continued growth.
“Our global momentum on top of our category leadership in Asia, is a validation that consumer brands are moving beyond legacy marketing clouds. Over 300 enterprises worldwide have turned to MoEngage for its ease of use and AI-led agility, achieving time-to-value within weeks of migration. These enterprise migrations have accelerated our growth in the North America and EMEA regions,” said Raviteja Dodda, CEO and Co-founder, MoEngage. “We are excited to partner with Goldman Sachs and A91 Partners in this journey,” he added.
“MoEngage has been an incredible partner in our growth journey,” said Hope Barrett, Sr. Director of Martech at SoundCloud. “Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base.”
Rajat Sood, a Managing Director at Goldman Sachs Alternatives, said, “Our investment in MoEngage reflects Goldman Sachs’ commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally. By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers.”
Kaushik Anand, Partner at A91 Partners, added, “We have gotten to know the MoEngage team over the last six years and have been impressed by their ability to constantly innovate and expand their product offerings. We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships.”
