New Delhi, May 06, 2026: Summer, in India, is more than just a season. Capturing the essence of the ongoing summer season – marked by shared moments, small indulgences, and nostalgic memories – Mother Dairy, India’s beloved milk and milk products major, has unveiled a new campaign for its ice creams portfolio titled ‘Aaya Mausam Ice Cream Ka… Mother Dairy Ice Creams Ka’.
Drawing inspiration from the timeless charm of the 90s blockbuster hit ‘Aaya Mausam Dosti Ka’, the campaign adds a familiar emotional layer to the joy of enjoying ice creams during the season. By blending nostalgia with contemporary storytelling, Mother Dairy creates a strong emotional connect across generations, bringing alive the memories and moments that make ice creams an inseparable part of Indian summers.
Conceptualised by Ogilvy, the 5-week long campaign leads with 3 short and relatable DVCs, each built around slice-of-life summer moments – from terrace cricket to after-school treats – bringing alive the nostalgia and joy of having an ice cream. The newly introduced campaign will be further amplified across radio, print, OOH, and audio streaming platforms including Spotify and YouTube.
Talking about the new campaign, Mr. Jayatheertha Chary, Managing Director, Mother Dairy, said, “At Mother Dairy, we take pride in offering 100% milk-based ice creams made with best-in-class ingredients, which, over the past three decades, have become an integral part of countless summer memories and shared moments. With ‘Aaya Mausam Ice Cream Ka’, we have attempted to capture these relatable moments through a nostalgic lens that resonates across generations. While rooted in summer nostalgia, the idea of ‘mausam’ opens up a larger canvas for the brand – one that can extend beyond summer into other seasons and occasions over time, positioning Mother Dairy ice creams as a delightful companion for every season, mood, and occasion.”
DVC Execution
- The Mango Afternoon: A heartwarming moment between siblings under a sunlit mango tree, enjoying Mother Dairy’s Ek Dum Aam ice cream, relishing the king of fruits in scorching heat.
The DVC can be viewed at: https://youtu.be/v5PMUxtDZTE
- The School Gate: Two schoolgirls sharing a joyful, carefree moment and a sweet treat right after school, reminding us of the simple joys of childhood friendships.
The DVC can be viewed at: https://youtu.be/jUQ__0h5Oco
- The Terrace Cricket: A group of friends playing cricket on a sun-drenched terrace, where a missed catch is quickly forgiven for the love of a delicious Mother Dairy chocolate cone.
The DVC can be viewed at: https://youtu.be/9YYNSqBPWj8
Sharing the creative vision behind the films, Mr. Sujoy Roy, Chief Creative Officer, Ogilvy & Mather Pvt Ltd, added, “Indian summers aren’t really about the heat, they’re about what the heat makes you do. Chase a mango you can’t quite reach. Sleep on a rooftop and solve nothing. The last bell at school before the summer holidays. We weren’t trying to sell relief from summer. We were trying to sell summer itself with ice cream as its most loyal accomplice.”
Driving excitement this summer, Mother Dairy is strengthening its ice creams portfolio with the introduction of around 20 new offerings. The line-up is led by industry-first innovations such as Two-in-One Matka and Tub formats, alongside a premium ‘Crafted’ range and youthful flavours like Cream Cheese Pistachio Cone and Pistachio Kulfi Cassata. The brand is also introducing a new range of low-calorie ice creams under ‘Go-Low’ sub-brand, debuting in three delightful flavours of Choco Almond, Shahi Mewa, and Kesar Pista Tilla Kulfi.
About Mother Dairy Fruit & Vegetable Pvt. Ltd.
Mother Dairy was commissioned in 1974. It is now a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of ‘Operation Flood’, world’s biggest dairy development program launched to make India a milk sufficient nation. Today, Mother Dairy is a leading dairy player which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer, ghee, etc. under the ‘Mother Dairy’ brand. The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables & snacks, pulps & concentrates, etc. under the ‘Safal’ brand. Through its brands, the company has a national footprint across all major cities in India. Mother Dairy, for over 5 decades, has harnessed the power of farmer-based institutions to deliver a range of delicious products to every household.
