Mumbai, India, July 2026: MR.D.I.Y., India’s leading value retailer has announced the launch of Adorea Beauty, its first dedicated beauty brand, created to make everyday beauty more accessible and trend-forward for Indian consumers. Bringing together quality beauty essentials across key categories, Adorea Beauty reflects MR.D.I.Y.’s continued commitment to offering products that combine quality, convenience, and affordability.
Inspired by the idea of self-expression and everyday confidence, Adorea Beauty has been developed to cater to the evolving beauty preferences of today’s consumers. The range offers a curated selection of beauty essentials designed to make beauty discovery simpler, more accessible, and aligned with current trends.
Adorea Beauty introduces nearly 200 products across categories including Color Cosmetics, Skincare, Nail Care, and everyday beauty essentials. The collection features a wide assortment of products across Eye, Lip, Face, and Nail categories, alongside Glitter collections and Skincare essentials featuring consumer-loved ingredients such as Rice, Matcha, Hyaluronic Acid, and Vitamin C. The skincare range includes everyday essentials such as Clay Masks, Face Washes, Scrubs, Toners, Bubble Sheet Masks, Sheet Masks, Nose Strips, Under-Eye Hydrogel Patches, and Makeup Removers designed for everyday beauty routines. The portfolio has been curated keeping Indian beauty preferences, everyday usage occasions and value-conscious purchasing behavior of Indian consumers in mind. Combining accessible pricing with relevant product formats, textures and ingredients, the range has been developed with guidance from experienced beauty industry professionals to deliver quality products aligned with evolving consumer preferences.
Commenting on the launch, Vikas Gupta, the Group CEO, MR.D.I.Y. India, said, “At MR.D.I.Y., our focus has always been on making quality products accessible to everyone. With Adorea Beauty, we are extending that promise into the beauty category, bringing together a thoughtfully curated range of beauty products that combine quality, affordability and the latest trends. As consumer preferences continue to evolve, we remain committed to expanding our portfolio with products that meet our customers’ evolving needs.”
Staring at just INR 45, Adorea Beauty is now available across 400+ MR.D.I.Y. stores in India. With a growing presence across metro cities and Tier 2 markets, the brand aims to make quality beauty products more accessible to consumers nationwide.
About MR.D.I.Y.
MR.D.I.Y. is one of Asia’s largest and fastest-growing home improvement and lifestyle retailers, offering over 15,000 products across 10 categories, including household, furnishing, stationery, toys, jewellery & cosmetics, gifting and more. With over 425 stores across India the brand has served more than 2 Cr households in the last few years. Committed to delivering value, variety and convenience under one roof, MR.D.I.Y. continues to make everyday living simpler for families across the country.
