National, February 20, 2026: Mumbai Indians and BookMyShow Live’s BrandLabs announced the launch of The MIX (A Mumbai Indians Experience) – a two-day experiential festival that reimagines how fans connect with the team beyond the cricket field – closer, more personal and culturally relevant.
Scheduled for March 21-22, 2026 at Jio World Garden in Mumbai, The MIX brings together cricket, music, immersive experiences, exclusive merchandise drops, immersive brand experiences and more on a single platform – inviting a new generation into the MI #OneFamily universe. The MIX is co-produced and promoted by Mumbai Indians and BookMyShow Live.
Tickets for The MIX are now live, exclusively on BookMyShow, India’s leading entertainment destination.
The MIX represents a shift in how fandom is experienced in India to create a living, breathing cultural ecosystem where sport, creativity and community intersect. It marks a defining milestone in the evolution of Mumbai Indians from a cricket powerhouse into a broader lifestyle and cultural movement.
The MIX will transform into a high-energy cultural playground as genre-defining icons and new-age disruptors take centre stage. Leading the charge are CamelPhat, Divine, Nucleya, Sanju Rathod and Mr. Belt & Wezol, forces who, much like Mumbai itself, built movements by doing things in their own style.
Bringing international heft is CamelPhat, the GRAMMY-nominated UK duo behind ‘Cola’ and ‘Panic Room’, known for immersive melodic house sets that build into euphoric crescendos and Dutch house favourites Mr. Belt & Wezol. At the centre of The MIX’s line-up is Divine, the voice that carried Mumbai’s gullies to the global stage, reshaping Indian hip-hop with anthems like ‘Mere Gully Mein’, ‘Sher Aaya Sher’ and ‘Mirchi’, his live sets fusing nostalgia with next-level intensity. Matching that disruption is Nucleya, the electronic pioneer who blended desi textures with bass-heavy global drops across tracks like ‘Bass Rani’ and ‘Laung Gawacha’, arriving with fresh momentum after a high-voltage showcase at Lollapalooza India 2026. The line-up further features Sanju Rathod whose hits have become cultural earworms blending regional lyricism with contemporary pop appeal, alongside Mumbai-bred electronic forces Suggahunny b2b Hamshyre, and fashion-icon genre-fluid tastemaker GauriWho, collectively capturing the pulse of street, bass and digital-era culture in one high-impact weekend. Music at The MIX will be raw, expressive and high-energy, reflecting the team’s relentless spirit and the city’s layered cultural identity.
A Mumbai Indians Spokesperson said, “The MIX represents the next chapter of MI’s fan engagement journey. Cricket will always be at our core, but today’s young fans connect with brands through culture, lifestyle, and experiences first. The MIX allows us to meet them where they are – creating a space where sport, music, and culture collide in authentic and exciting ways.”
Owen Roncon, Chief of Business – Branded IPs, BookMyShow, added, “The MIX is a transformative step in how we reimagine fandom in India. At BrandLabs, we’ve set out to not just create IPs but strategically collaborate with brands from allied industries to bring authentic, immersive experiences to fans. Our approach is rooted in a deep understanding of the evolving landscape of culture and lifestyle, ensuring that every experience is not only engaging but also meaningful. Through this, for The MIX, we’re bridging the worlds of cricket and contemporary culture, making sure that fans are not just spectators but active participants in a vibrant, evolving narrative.”
The MIX is an extension of Mumbai Indians growing into a larger lifestyle and cultural movement, one that blends the love of the game with the pulse of modern youth culture. The inaugural edition will bring together creators, music artists, players and fans in a shared space that celebrates what it means to belong to the #OneFamily universe, on and off the pitch.
BookMyShow Live’s BrandLabs is a newly launched creative solutions vertical dedicated to building branded IPs and cultural experiences at the intersection of entertainment, technology and commerce.
