Mumbai, 24th March, 2026: Muscat-based designer Mrunal Khimji announces her entry into the Indian market with the launch of her eponymous label, Mrunal Khimji Label, marking a significant new chapter for the brand after years of establishing its presence in Muscat, Oman.
With nearly two decades in the fashion industry through Mrunal’s Boutique, Mrunal Khimji brings a wealth of experience and a refined design sensibility to her work. Founded in 2024, the Mrunal Khimji Label reflects Khimji’s deeply personal design philosophy, one shaped by her Indian roots and her long-standing association with the Middle East. Built on the belief that clothing should feel personal, enduring, and thoughtfully made, the collections feature contemporary occasion wear and statement pieces and places strong emphasis on time-honoured craftsmanship, natural fabrics, and intricate hand embroidery. Rather than following fleeting trends, the brand focuses on creating pieces that carry a sense of ease and longevity, garments designed to feel relevant across seasons.
Behind the label is designer and entrepreneur Mrunal Khimji, who has long been an advocate of Indian craftsmanship. Her eponymous atelier, Mrunal’s Boutique, has been successfully running in Muscat since 2007, where for nearly two decades she has played a key role in introducing Indian design and craftsmanship to a discerning clientele in the Gulf. Through these years of collaboration, she developed a deep appreciation for the skill, patience, and cultural narratives embedded within traditional craft. The launch of her eponymous label offered her an opportunity to translate that admiration into a design language of her own, one that bridges heritage with modern versatility.
This vision comes to life through the brand’s debut collections, Lehren and Zuhur. Standout designs include a longline shirt with puff full sleeves paired with a meticulously embroidered tuxedo bib, a rose pink kaftan dress that blends relaxed elegance with delicate surface detailing, and a crisp white shirt styled with embroidered flared trousers. Each piece reflects the label’s commitment to creating statement garments that remain timeless rather than seasonal.
“For years, I’ve had the privilege of working closely with Indian designers and artisans through my boutique in Muscat. Launching my own label allowed me to translate that long-standing admiration for craft and commitment to longevity into a design language of my own. Each piece carries a sense of story, of heritage, craftsmanship, and the beauty of something made with care,” says Mrunal Khimji, Founder and Designer, Mrunal Khimji Label.
The brand’s entry into India also reflects a broader shift within the fashion landscape, where consumers are increasingly seeking pieces with deeper meaning. Positioned within the luxury segment, Mrunal Khimji Label encourages a slower, more conscious approach to dressing, inviting women to invest in pieces that carry memory, intention, and enduring value. With its digital launch now live and plans to expand its presence in India in the coming years, Mrunal Khimji Label continues to grow, building a legacy rooted in craftsmanship, cultural dialogue, and mindful design.
