Muthoot Finance: India’s Most Trusted Financial Service Provider


Muthoot Finance, India’s largest NBFC gold loan company has won the TRA’s most trusted financial services company for the fifth year in a row, according to TRA’s Brand Trust Report 2020 rankings. Muthoot Finance was founded in 1939, at Cochin. The company employs over 30000 people. Muthoot finance, since its inception, has been a trusted financial service provider in the private sector operating mainly in the southern parts of India.

Muthoot Finance’s Deputy Managing Director, Alexander George Muthoot, said that Muthoot Finance is based on the 7 founding principles of ethics, values, honesty, reliability, trustworthiness, integrity, and goodwill, and adheres to the highest corporate governance standards. He also added that they were delighted to win the most trusted financial services brand title which resonates closely with the company’s core principles as “we are the guardians of trust who empower society to unlock the true potential of their emotional currency”.

When a brand focuses on building trust with intensity, it not only leads to building brand trust but also in forging long-term customer relationships said N. Chandramouli, CEO of TRA Research. He also added that by becoming the Most Trusted Brand in the category of Financial Services, Muthoot Finance has demonstrated its high consumer-centric focus.

The ranking that was made is based on primary research conducted across 8000 unique brands from 323 categories. Inputs were gathered from various cities to draw consumer insights and preferences along with the use of brand analytics.


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