Mumbai, 20 December 2025; Hindustan Pencils, India’s leading stationery brand and home to the iconic Nataraj and Apsara product lines, is proud to announce its partnership with NDTV Indian of the Year 2025 as the Official Stationery Partner. Through this association, the brand Nataraj, aims to celebrate creativity, expression, and bold thinking values that define Nataraj’s Be Bold proposition.
As part of this collaboration, a senior member of the management team at Hindustan Pencils will present the Best Director of the Year Award during the ceremony. This moment will also feature a 2–3-minute on-stage Q&A, where they will speak about the philosophy behind the Be Bold campaign and how Nataraj continues to inspire generations to express themselves fearlessly.
A key highlight of the evening will be a live sketch artist activity, curated by Hindustan Pencils, where a commissioned artist will create custom illustrations for each award winner. These personalized art pieces will celebrate not only the achievements of the winners but also the creative legacy of the Nataraj brand.
Additionally, the brand will host an interactive Nataraj ‘Be Bold’ Photo Booth for the distinguished attendees of the event. Designed as an engaging experience, the booth will encourage guests to explore their creative side and take-home memorable keepsakes from the evening.
Speaking about the association, Aishwarya Shinod, Chief Marketing Officer, Hindustan Pencils, said, “We are glad to partner with NDTV Indian of the Year 2025, a platform that honours exceptional individuals shaping India’s future. Nataraj has always been synonymous with creativity and self-expression, and this collaboration allows us to celebrate bold stories and bold creators in a meaningful way.”
With this partnership, Hindustan Pencils reinforces its commitment to nurturing creativity and empowering individuals to express themselves boldly, a philosophy at the heart of the Nataraj Be Bold campaign.
