Nature’s Basket organises Korean Food Festival in collaboration with KOTRA

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~The festival to take place across 20 stores from October 9-24, 2021~

Mumbai, October 8, 2021: Nature’s Basket, part of RP-Sanjiv Goenka group, India’s foremost retail destination for fine foods from around the world, collaborated with KOTRA Mumbai introduces SWAD KOREA, Korean food festival starting from Oct 9 to Oct 24, 2021. This event will be held across 20 stores, in Mumbai, Pune, Bangalore and Kolkata.

The popularity of Korean culture & food is rising rapidly in India, and it is not surprising that Indians are drawn towards Korean Food. Ingredients such as rice, noodles, vegetables, meat and ingredients such as sesame oil, chilli, pepper, soy, and spices are common across Korean as well as Indian cuisine.

Swad Korea is an initiative that marries Korean food with Indian cuisine to fulfil K-food desires of people across India. As a part of the initiative, a Korean food enthusiast and chef Nikhil Bendre will share his go to recipes when he is craving a fusion of Korean and Indian cuisines on 9th October at the Juhu store of Nature’s Basket. Apart from this, Nature’s Basket to also invite food bloggers from around the country to take part in the festival and get the first-hand experience of shopping at the store.

Nature’s Basket has been a pioneer in the premium food space and this transformation journey will ensure growth in a sustainable and profitable manner. Nature’s Basket is known for bringing in gourmet food from across the world to India. The Gourmet retail chain boasts of stocking the best international and domestic wines, cold cuts, meats, cheese, organic foods and a large variety of pastas, noodles, beverages, exotic and rare ingredients, meals, sauces, preserves and packaged food from around the world. Every item in the assortment is handpicked from the very best that Europe, Australia, Asia and the US have to offer. It caters to the refined needs of urban consumers for irresistibly authentic world food and ingredients.

Mr. Devendra Chawla, CEO, Nature’s Basket and Spencer’s Retail, “India’s recent obsession with Korean culture made Nature’s Basket focus more on Korean food, especially instant noodles, sauces & condiments. We plan is to explore & expand the Korean food range to ingredients, spices, health foods, snacks & beverages very soon. It is commendable that KOTRA Mumbai brought in various the Korean companies & their products into the Indian market, and we are delighted to associate with them. Nature’s Basket was and continues to be an iconic and much-loved brand, owing to strong brand loyalty and equity among our customers. The food experience and business, both, are going to grow exponentially in the coming years and we are committed to raising the bar and redefining the freshest and finest food experience for India.

Mr. Kee Young Hong , Director General , KOTRA Mumbai, “Food is prime category of focus for KOTRA Mumbai office and shall open gateway for as many Korean companies to venture into India. We are delighted to be associated with Nature’s Basket who understands the importance of bringing cuisines from various part of the world to Indian households. With Swad Korea, we hope to enter the Korean food industry in India and provide to the Korean food enthusiasts.”

Nature’s Basket has an online shopping facility through their website, www.naturesbasket.co.in as well as through their mobile application. Nature’s Basket has a strong ecommerce presence which is in alignment with the Omni channel strategy at Spencer’s.

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