NDTV has announced the appointment of Gaurav Mehrraa as Revenue Head, Brand Studio, NDTV Hindi & Regionals, as it strengthens its focus on content-led brand solutions across Hindi and regional markets.
Gaurav brings over two decades of experience across branded content, media sales, growth strategy and bespoke marketing. He joins NDTV from TV9 Network, where he served as National Head, Vice President, leading content-driven growth across broadcast and digital. He has previously held senior roles at organisations including Network18 Group, Zee Entertainment Enterprises Limited, Reliance Broadcast Network, CNBC-TV18, Idea Cellular and Vodafone India.
An alumnus of DAV College Amritsar and Faculty of Management Studies (FMS), Gaurav has built and scaled branded content businesses and delivered revenue through integrated campaigns, purposeful storytelling, editorial integration, digital, influencer and on-ground activations. His notable work includes Castrol Super Mechanic Contest, Mahindra Unlimit Bharat, Sensodyne Oral Health Awareness, Samsung campaigns, Castrol Pragati Ki Paathshaala and Ultratech Baat Ghar Ki.
Welcoming him, Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, “Gaurav brings a strong understanding of brands, markets and content-led revenue. As NDTV expands its Hindi and regional footprint, his experience in building scalable brand solutions and partnerships will add significant strength to our growth journey.”
Rahul Shaw, Chief Experiences Officer, NDTV, added, “Gaurav’s appointment reflects our focus on bringing in revenue leaders who combine market experience with collaboration, creativity, and strong execution. We are delighted to welcome him and look forward to the value he will bring to our Brand Studio business.”
On his appointment, Gaurav Mehrraa said, “NDTV is one of India’s most respected and credible media brands across languages and platforms. I am excited to join the team and build brand solutions that combine trust, storytelling and measurable impact for our partners.”
Gaurav’s appointment supports NDTV’s efforts to build stronger partnerships with brands and agencies, and to create more integrated, relevant opportunities across its Hindi and regional platforms.
