(New Delhi, India, June 2026) — NeoNiche Integrated Solutions, one of India’s leading experiential marketing and event management agencies, successfully executed the official India launch of Green SM on 5th June 2026 in New Delhi. The event marked a defining moment — not just for Green SM, but for the future of sustainable urban mobility in India. With this launch, Green SM entered its 5th country globally and its first market outside Southeast Asia, making India a landmark destination in the brand’s international growth story.
India as Green SM’s Gateway Beyond Southeast Asia
Green SM’s decision to enter India was not incidental. With one of the world’s largest and most dynamic urban populations, a rapidly evolving public transport ecosystem, and a growing appetite for sustainable alternatives, India represents exactly the kind of market Green SM was built for.
From New Delhi, Green SM’s all-electric rides are now on the move — bringing the Ride 5 Star experience to everyday commuters across the city. The brand’s journey, which began in Vietnam, has now found its newest road in India. And within days of the launch, Green SM climbed to the No. 1 position in the Travel category on India’s App Store — a strong early signal of the reception the brand has received from Indian users.
A Launch That Carried Weight Beyond the Stage
NeoNiche was entrusted with translating Green SM’s global ambition into a launch experience that would land with credibility and impact in a brand-new market. The event, conceptualized and delivered end-to-end by the NeoNiche team in New Delhi, brought together creative direction, seamless production, and on-ground execution that matched the significance of the moment.
For a brand making its first foray outside Southeast Asia, the launch needed to do more than introduce a product. It needed to establish presence, build trust, and set the tone for what Green SM stands for in India — and that is exactly what the event delivered.
A Partnership Rooted in Trust, Built Across the VIN Ecosystem
This milestone carries added significance given the history behind it. NeoNiche’s relationship with VIN Group — the global conglomerate under which Green SM operates — spans multiple brands and multiple chapters. The agency has been the trusted event partner across the VIN ecosystem in India, including the launches of VinFast VF6 and VF7 and events for V-GREEN, VIN Group’s green energy venture.
Being the only event agency to have worked across these key VIN Group brands in India is not a title NeoNiche claims lightly. It is the result of consistent delivery, genuine collaboration, and a deep understanding of what each brand within the ecosystem represents.
Prateek N Kumar, Founder and CEO of NeoNiche Integrated Solutions, reflected on what this partnership has come to mean:
“Green SM’s launch is a proud moment for us, but what makes it even more significant is the trust VIN Group has placed in NeoNiche across multiple businesses within their ecosystem. From VinFast to V-GREEN and now Green SM, each partnership has been built on consistent delivery and genuine collaboration. We don’t just execute events — we become part of the brand’s journey, and that is something we take great pride in.”
The Team Behind the Execution
The Green SM launch was led on the ground by Nikkhil Sharma, Head of Events and Delhi Team Lead at NeoNiche, whose team drove the project from early planning through to delivery on the day.
Nikkhil reflected on what the event meant for the team:
“Every launch has its own energy, and Green SM brought something truly special to the floor. The team came together with a lot of heart on this one — from planning to the final moment of execution. Seeing a new mobility brand step into the Indian market and feeling the audience respond to it the way they did, that’s what makes this work meaningful. I’m incredibly proud of what the Delhi team delivered.”
A Green Mobility Story That Is Only Getting Started
Green SM enters India with a clear and long-term commitment — high-quality rides, a focus on sustainable urban mobility, and a vision to make green transportation a part of everyday life for Indian commuters. Reaching the No. 1 spot on India’s App Store Travel category so quickly after launch reflects not just curiosity, but genuine intent from the Indian consumer.
For NeoNiche, the role played in this chapter is one the agency looks back on with quiet pride. As Green SM continues its Go Green Global journey and deepens its roots in India, NeoNiche looks forward to remaining a part of that story — not just as an event partner, but as a team that has been present at every significant milestone in VIN Group’s India journey.
