New campaign of Zomato: The new normal?

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Zomato launches a new marketing campaign that underlines the safety measures. Zomato marks safety levels with a new campaign through digital platforms as well as on television. The ad displays the trouble of a kid bored with another dull day at home.

Zomato launches its new marketing campaign, ‘Safety levels: Mom Approved’. Showing a typical quarantine mealtime. The ad captures the difficulty of a kid bored of another dal-day at home during the COVID episodes. But then he decides to treat himself by ordering food online from Zomato. He is scared that his mom might not allow him for this, so every time he orders food, he says it’s his neighbor Rohan’s mom’s home-cooked meals.

According to the Zomato, it has always been working with restaurants and it’s delivery partners to ensure safety is prioritized at every step. Because of the coming of COVID-19 pandemic, people are now much concerned about healthcare and it’s safety measures. The demand for online food ordering faced a pause during this COVID-19 episode. So online food delivery platforms such as Zomato have launched advertising campaigns with certain offers. They aim at convincing customers to start ordering again, they are all set with the safety measures and precautions.

The company believes that regaining consumer confidence through such initiatives will help revive demand and build brand loyalty. In this process, Zomato hopes consumers who are spending hours at home while restaurants remain shut will help revive demand and get the food and catering business up and running again. During the lockdown phase since people could not step out of their homes, they preferred buying food through online food delivery. Even though this was the best way to keep social distancing many people doubted the safety in ordering food online. This brought fluctuating thoughts in the mind of customers.

According to the lockdown rules, the delivery of essential food and groceries from e-commerce sites is allowed, but people still doubt the safety issues they will have to encounter. In spite of knowing the struggles the delivery people will have to face during this crucial situation yet, they are ready to take the risk as this is there only means of living at least to some it is.

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