India, 2nd November 2026: Nikon India Pvt. Ltd. has unveiled its Diwali campaign film featuring the Nikon ZR, as an extension of ‘The Creator’s Cut’, a campaign celebrating video-first creators and their evolving approach to storytelling.
The film captures the spirit of Diwali through a family of creators, each documenting the festivities in their own unique way. As they come together to celebrate, their individual creative perspectives become part of a shared festive experience, reflecting how content creation is finding its place in the traditions and celebrations of today.
“At Nikon India, we believe creativity goes beyond professional setups and formats. Today, people are increasingly using video to capture everyday moments, celebrate traditions and share their unique perspectives. Through ‘The Creator’s Cut’, we celebrate this growing community of creators and their evolving approach to visual storytelling,” said Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd.
At the heart of the campaign is the Nikon ZR, part of Nikon’s Z CINEMA line, combining Nikon’s imaging expertise with RED’s cinema heritage. With features such as internal 6K RAW recording, RED colour workflows and 32-bit float audio, the camera empowers creators to explore cinematic storytelling in a compact, video-first form factor.
Adding to the festive celebrations, Nikon India has introduced its Diwali Dhamaka Deals, featuring festive discounts, bundled accessories, finance benefits and cashback across select cameras.
For offer details, visit: https://www.nikon.co.in/brochures
Campaign Film: Diwali (The Creator’s Cut)
Youtube: Link
Facebook: Link
Instagram: Link
ABOUT NIKON INDIA
Nikon India, a subsidiary of Nikon Asia, markets, distributes and services Nikon’s imaging portfolio in India. Nikon Corporation, the group’s headquarters, is a global imaging and technology company with expertise in optics and precision technologies. The portfolio spans Nikon Z series mirrorless cameras, NIKKOR lenses, video and cinema solutions, digital SLR and COOLPIX cameras, imaging software and cloud services, sports optics, microscopes and accessories.
Headquartered in Gurgaon, Nikon India has branch offices in Mumbai, Kolkata, Bengaluru, Delhi and Kochi. Its network includes 6 self-owned Service Centers (5 Branch offices and 1 Headquarter), 21 ASCs (authorized service centers), 20 Nikon Collection Centers, and over 1500 dealer bases, providing complete service & support for Nikon customers. Nikon India has also set up 135 Experience zones pan India which showcase the entire range of Nikon Mirrorless series, D-SLR cameras, COOLPIX cameras, and an elaborate range of NIKKOR lenses, Nikon Sport Optics, and accessories.
The Nikon Z system brings together Z series cameras and an expanding range of NIKKOR Z lenses. Built on Nikon’s optical heritage, the NIKKOR Z range includes the premium S-Line, developed to deliver advanced optical performance and image quality.
