New Delhi, 15th October 2026: Nikon India Pvt. Ltd. has unveiled a Durga Puja campaign film featuring the Nikon ZR, its video-first camera from the Z CINEMA line, as part of its ongoing brand campaign, ‘The Creator’s Cut’. Part of the campaign’s festive series, the film captures the vibrant colours, intricate artistry, cultural traditions and moments of devotion that define Durga Puja, showcasing how creators can bring familiar cultural experiences to life through cinematic visual storytelling.
Through a creator’s perspective, the film explores the visual richness of Durga Puja, highlighting the details, rituals and moments of celebration that make the festival distinctive. It demonstrates how creators can reinterpret familiar cultural experiences through their own creative lens, using visual storytelling to engage audiences in new ways.
“As the creator economy evolves, more people are moving beyond capturing moments to creating compelling stories for diverse digital audiences. At Nikon India, we are committed to equipping creators with imaging technology that supports their ambitions and enables them to explore new forms of expression. This Durga Puja film reflects that commitment, showcasing how creators can use their craft to tell stories that resonate with audiences across platforms and cultures,” said Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd.
At the heart of the campaign is the Nikon ZR, part of Nikon’s Z CINEMA line, which brings together Nikon imaging expertise and RED’s cinema heritage in a compact, video-first form factor. With features including internal 6K RAW recording, RED color workflows and 32-bit float audio, the camera enables creators to experiment with cinematic techniques and explore new formats.
Adding to its festive offering, Nikon India is extending special festive benefits on the purchase of the Nikon ZR. Customers can unlock total benefits worth ₹21,635, including Fastrack Smart Audio Sunglasses.
Through this campaign film, Nikon India highlights the role of video-first imaging technology in enabling creators to capture cultural traditions and everyday experiences with a distinct cinematic perspective. The film is part of ‘The Creator’s Cut’, Nikon India’s broader brand campaign focused on video-first creators and their evolving approach to visual storytelling.
Campaign Film: Durga Puja (The Creator’s Cut)
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ABOUT NIKON INDIA
Nikon India, a subsidiary of Nikon Asia, markets, distributes and services Nikon’s imaging portfolio in India. Nikon Corporation, the group’s headquarters, is a global imaging and technology company with expertise in optics and precision technologies. The portfolio spans Nikon Z series mirrorless cameras, NIKKOR lenses, video and cinema solutions, digital SLR and COOLPIX cameras, imaging software and cloud services, sports optics, microscopes and accessories.
Headquartered in Gurgaon, Nikon India has branch offices in Mumbai, Kolkata, Bengaluru, Delhi and Kochi. Its network includes 6 self-owned Service Centers (5 Branch offices and 1 Headquarter), 21 ASCs (authorized service centers), 20 Nikon Collection Centers, and over 1500 dealer bases, providing complete service & support for Nikon customers. Nikon India has also set up 135 Experience zones pan India which showcase the entire range of Nikon Mirrorless series, D-SLR cameras, COOLPIX cameras, and an elaborate range of NIKKOR lenses, Nikon Sport Optics, and accessories.
The Nikon Z system brings together Z series cameras and an expanding range of NIKKOR Z lenses. Built on Nikon’s optical heritage, the NIKKOR Z range includes the premium S-Line, developed to deliver advanced optical performance and image quality.
Nikon’s video and cinema capabilities are strengthened by RED Digital Cinema, Inc., a subsidiary of Nikon Corporation, while Nikon Imaging Cloud provides connected services for compatible Nikon Z cameras, including Imaging Recipes.
