New Delhi, August 18, 2025: Niva Bupa Health Insurance Company Limited, one of India’s leading standalone health insurers and Zepto, India’s fastest growing quick commerce platform joined forces to raise awareness about the importance of health insurance in a witty and engaging manner. The collaboration leverages a unique mix of outdoor advertising, branded customer experience, and digital integration to connect with consumers across key metropolitan areas.
The campaign kicks off with a playful out-of-home (OOH) campaign that features a “banter” between the two brands. Zepto’s billboards will showcase their core value proposition of delivering attractive deals and discounts on a wide range of products in just 10 minutes. Niva Bupa’s adjacent billboards will respond with a dose of reality, highlighting that while discounts are great for everyday purchases, hospital bills remain expensive with no discounts. This clever juxtaposition serves to underscore the critical need for health insurance.
Beyond the OOH campaign, the partnership will extend into user’s home. Niva Bupa will introduce a customised branded delivery bag with a boldly emblazoned message: “Freedom sale everywhere except on Hospital Bills” that will be used for orders placed on Zepto in Delhi NCR, Mumbai, Bangalore, and Chennai. This creative and tangible touchpoint ensures the message of health protection reaches consumers directly in their daily lives.Â
Furthermore, Zepto’s platform will feature a dedicated page showcasing Niva Bupa customer testimonials. This page will offer Zepto users a direct and authentic look at how Niva Bupa has helped real people navigate their health journeys. For those who are inspired to consider health insurance, the page will provide a seamless option to connect with a Niva Bupa advisor for a personalised consultation.
“At Zepto, we are always looking for creative and impactful ways to engage with our users,” said Chandan Mendiratta, Chief Brand and Culture Officer at Zepto. “This partnership with Niva Bupa is a perfect example. We’re leveraging the extensive reach of our platform and the ‘Freedom Sale’ buzz to deliver a message that is not just relevant but also vital. The OOH banter and branded bags are memorable touchpoints that will encourage our users to think about their health and financial security, a key step towards true independence.”
“Our partnership with Zepto is a unique and innovative way to communicate a thought-provoking message with a light-hearted approach,” said Nimish Agrawal, Director – Digital Business Unit & Chief Marketing Officer, Niva Bupa Health Insurance. “Our Independence Day campaign – No Freedom Sale aims to remind people that there are no sales on hospital bills and reinforce that true financial freedom comes from being protected against unforeseen medical expenses. Our goal is to help people secure that freedom through the right health insurance plan. This partnership with Zepto allows us to reach a wide, urban audience and drive home the point that health insurance is a non-negotiable part of financial planning.”
This strategic partnership is expected to drive significant brand recall and a deeper understanding of the importance of health insurance among a new generation of consumers who value speed, convenience, and smart financial decisions.
