06th July, Mumbai, 2026: NIVEA, India’s most trusted skincare brand*, announces the launch of the NIVEA Luminous Even Glow Range, strengthening its face care portfolio with a high-performance, ingredient-led skincare regimen designed to deliver GLOW – by targeting dullness, dark spots, open pores and dehydration. This face care innovation is crafted to resonate with young, trend-conscious audiences, especially Gen Z, who value fresh routines and care for glowing skin.
At the heart of the range is the new NIVEA Luminous Even Glow Serum, a lightweight, fast-absorbing formula powered by NIVEA’s patented Thiamidol, along with Niacinamide and Aloe Vera. Designed to address uneven skin tone at its source, the serum helps reduce spots, refine the appearance of pores and deliver deep hydration for visibly even-looking, glowing and radiant skin in just 14 days. Its light sensorials make it ideal for modern skincare lovers seeking lightweight solutions that do not .
Thiamidol works by balancing melanin production to target pigmentation at its root cause, while Niacinamide helps improve skin texture and pore appearance, and Aloe Vera provides lasting hydration. Together, these ingredients deliver a 3D Glow, making the consumer feel confident and happy in her glowing skin. This serum also has NIVEA’s patented Thiamidol , the chief ingredient for dark spot reduction. Thiamidol is 60X more powerful than Vitamin C in addressing uneven skin concerns.
Expanding the regimen, NIVEA introduces the Luminous Even Glow Foam Cleansing range, available in Bubble Foam and Whip Foam variants, designed to cleanse, brighten and prep the skin for the rest of the skincare routine. Powered by a 6 Acid Complex, the cleansers effectively remove the four key causes of dullness: excess sebum, dirt, dust and makeup residue, delivering deep cleansing and visible brightness from the very first wash.
– The Bubble Foam variant, enriched with Carnitine and Pearl Rucinol Complex, helps control excess oil, unclog pores and leaves skin feeling fresh with a healthy brighter glow.
– The Whip Foam variant, infused with multiple forms of Vitamin C and Hyaluronic Acid, provides intense hydration while leaving skin feeling radiant, bouncy and refreshed.
Commenting on the launch, Geetika Mehta, Managing Director, NIVEA India, said: “Skincare in India is evolving rapidly, with consumers increasingly seeking solutions that go beyond surface-level benefits to address skin concerns with proven efficacy. We are observing a growing expectation for products that combine advanced science with everyday accessibility, delivering both immediate confidence and long-term results. At NIVEA, our focus is to bring globally trusted skincare innovations to Indian consumers in formats that seamlessly fit into their routines. The Luminous Even Glow range reflects this commitment—combining our patented Thiamidol technology with a complete skincare regimen designed to help consumers achieve visibly glowing, more even looking skin through science-backed care.”
Completing the routine are the NIVEA Luminous Even Glow Day Cream with SPF 50 and Night Cream, creating a comprehensive skincare routine designed to support brighter, more even-looking skin throughout the day and night. Together, the range brings NIVEA’s globally bestselling Luminous expertise to Indian consumers, combining advanced skincare science with everyday efficacy to deliver visible glow, hydration and pigmentation care in one seamless routine.
The NIVEA Luminous Even Glow Range is now available across leading retail stores and e-commerce platforms across India. Explore and shop the range here: Link
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About Beiersdorf AG
Beiersdorf has stood for innovative skin care and pioneering skin research for over 140 years. The company headquartered in Hamburg, Germany, employes more than 22,000 people worldwide. In the fiscal year 2024 Beiersdorf generated sales of €9.9 billion and an operating result (EBIT excluding special factors) of €1.4 billion. Leading international brands such as NIVEA (the world’s no. 1 skin care brand*), Eucerin, La Prairie, and Hansaplast are cherished by millions of people around the world every day. Renowned brands such as Aquaphor, Coppertone, and Chantecaille complement the extensive portfolio in the Consumer Business Segment. Through its wholly owned subsidiary tesa SE, Beiersdorf is a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers. Guided by the purpose ‘Care Beyond Skin’, Beiersdorf pursues an ambitious sustainability agenda with the target to achieve Net Zero emissions by 2045 and aims to champion a more inclusive society.
