10th October 2025, Mumbai: NIVEA, India’s most trusted skincare brand, has refreshed its iconic Body Milk with the addition of 100% pure Hyaluronic Acid, offering up to 72 hours of deep moisturization. To make the ingredient easy to recall, NIVEA introduced a playful tongue twister- “NIVEA Hyaluron, Neela Hyaluron”, highlighting the new formulation in the iconic blue NIVEA Body Milk pack. This catchy phrase makes it easier for consumers to remember that their trusted NIVEA Body Milk now comes with the power of Hyaluron.
Bringing the idea alive, NIVEA executed its first-ever national TV integration with Colors TV’s reality show Pati Patni Aur Panga, where hosts Munawar Faruqui and Sonali Bendre, along with celebrity contestants and the audience, joined in to try the tongue twister.
To further amplify the buzz, NIVEA partnered with music artist Mayur Jumani, known for his quirky viral creations, who composed a fun track with playback singers Antara and Ankita Nandy around the tongue twister. Adding to the excitement, NIVEA’s global ambassador Taapsee Pannu also joined in. The brand has rolled out a tongue twister challenge where participants can stand a chance to win exciting prizes and even meet Taapsee Pannu.
The brand also activated lifestyle influencers and TV celebrities – Tejasswi Prakash, Anisha Dixit, Meethika Dwivedi and more, who added their own creative spin to the tongue twister. At the same time, vox-pop creators like Aryan Kataria and Prannay Joshi took to the streets to get people to try it themselves. With this integrated approach, NIVEA is turning a tongue twister into a buzzworthy trend. Within 72 hours, the campaign gathered over 10M+ organic views from 20 creators, making the tongue twister viral. Just like NIVEA Body Milk locks in moisture for 72H, the challenge locked in attention across social media.
The reformulation marks a step forward in body care, as NIVEA brings advanced skincare science into a daily essential. By infusing 100% pure Hyaluronic Acid, the Body Milk combines trusted nourishment with effective, long-lasting hydration.
Shweta Dalal, Marketing Director, NIVEA India, said: “The iconic blue NIVEA Body Milk has always stood for trusted, nourishing care. Now, with the addition of Hyaluronic Acid, it delivers even more effective hydration. To make this benefit resonate and stay with consumers, we wanted to do it in a fun, engaging way- hence the tongue twister. It’s a playful nod to the science behind the product, while staying true to the care NIVEA is known for.”
NIVEA Body Milk is available at leading retail stores and e-commerce platforms across India.
