India, 29th October 2026: Noise, India’s leading connected lifestyle brand, and Gaana, one of India’s leading music-streaming platforms, today announced the launch of the Noise Buds R1 (Gaana Edition), a co-branded product that brings together audio technology and music streaming in one offering. Priced at ₹1,399, the earbuds come with a complimentary one-year Gaana Plus subscription worth ₹799, giving consumers access to an enhanced music experience from the moment they unbox their device. The launch brings two homegrown brands together with a shared focus on making quality audio and premium music streaming more accessible to consumers.
With music continuing to be a key part of everyday digital entertainment in India, the collaboration combines the convenience of wireless audio with the benefits of a premium music-streaming experience. The complimentary Gaana Plus subscription offers ad-free listening, unlimited high-quality downloads for offline playback and HD audio across millions of songs, along with exclusive podcasts, enabling consumers to enjoy their favourite music seamlessly, wherever they go.
Commenting on the partnership, Mr. Utsav Malhotra, COO, Noise, said, “At Noise, we have always believed that premium technology should be accessible to everyone. With this collaboration with Gaana, we’re extending that philosophy beyond sound to the music experience itself. We are proud to be bringing together quality audio and premium music, making a richer listening experience more accessible to our consumers. It’s another step towards democratising the way India experiences sound and music.”
The Noise Buds R1 (Gaana Edition) is designed for everyday listening, featuring up to 40 hours of combined playtime with the charging case, 11mm dynamic drivers for deep bass and clear sound, and quad microphones with Environmental Noise Cancellation for clearer calls. Its InstaCharge technology delivers up to 120 minutes of playtime with just 10 minutes of charging. Paired with Gaana Plus, the product brings together long-lasting audio performance and uninterrupted access to a vast music library.
Commenting on the launch, Yatish Mehrishi, CEO, Entertainment Network (India) Limited, said, “This co-branded launch with Noise brings together great sound and premium music in one seamless experience. It is also an important step in our deeper partnership with Noise, as we work together to make high-quality music experiences more accessible and affordable to millions of consumers across India.”
The co-branded launch marks a step forward in the strategic partnership between Noise and Gaana, with the collaboration also extending to making Gaana subscriptions available across Noise’s wider product portfolio. This broader collaboration has the potential to reach 2.5 million consumers by the end of 2026, creating more opportunities for users to discover and enjoy Gaana’s premium music experience across devices.
The Noise Buds R1 (Gaana Edition) is priced at ₹1,399 and is available on Noise’s official website, as well as the Gaana website and app. The purchase includes a complimentary one-year Gaana Plus subscription worth ₹799.
About Gaana
Gaana is one of India’s leading digital audio platforms, offering music lovers a premium subscription-led listening experience. Its catalogue covers Hindi, regional and international music, supported by product capabilities focused on discovery and personalisation.
The platform has built a substantial paying-subscriber base and continues to focus on deeper listening engagement, more personalised discovery and stronger artist-fan connections.
Its association with Mirchi brings together complementary strengths in music, content, entertainment personalities and industry relationships, helping connect listeners with the music and stories they love.
Looking ahead, Gaana is exploring additional digital entertainment formats, partnerships and interactive experiences, with music discovery, personalisation and consumer engagement at the heart of its evolution.
About Noise
Noise is India’s leading smartwatch and connected lifestyle brand. The brand prioritizes consumer centricity, design innovation, and product excellence to constantly reinvent and introduce future-forward innovations in audio, wearables, and the connected lifestyle ecosystem. As a homegrown brand, it is committed to creating an experience-led ecosystem through futuristic yet meaningful technology. With patents and a strong R&D focus, their innovation arm, Noise Labs, boasts many industry-first breakthroughs and houses some stellar technologies across categories.
Noise is leading the charge to foster the growth of the industry and the nation’s vision, by boosting the manufacturing efforts under the Make in India initiative, fostering a strong community of people who want to connect on health, lifestyle, and fitness on NoiseFit App, while helping businesses ensure their employee wellbeing through the Corporate Wellness Program.
