Mumbai, December 22, 2025: NRoute, a leading health and fitness supplement company, has announced the launch of its latest innovation, Heartisafe. Designed to enhance cardiovascular health, Heartisafe is a potent proprietary blend of Fruitflow® (a patented tomato extract) and Grape Seed Extract.
While conventional heart health advice often focuses on cholesterol and blood pressure, Heartisafe targets a critical but overlooked factor: blood flow. The supplement harnesses natural bioactive compounds to smooth blood platelets and maintain healthy circulation, which is essential for a healthy heart.
Science-Backed Preventive Care Heartisafe distinguishes itself through rigorous scientific backing. The key ingredient, Fruitflow, is a water-soluble extract derived from the jelly surrounding the seeds of sun-ripened tomatoes. It is the result of years of research and over 90 clinical studies.
Developed by Dr. Asim K. Duttaroy, an internationally recognized scientist holding several global patents in cardiovascular health, Fruitflow is the only natural antiplatelet with an EFSA (European Food Safety Authority) approved health claim. It works by preventing platelet aggregation, while the added Grape Seed Extract strengthens blood vessel walls.
Bridging the Gap in Heart Health Nimish Thaker, CEO of NRoute, highlighted the urgent need for preventive solutions in the Indian market.
“India has a very high heart disease burden risk given current lifestyles and comorbid conditions,” said Mr. Thaker. “While we have seen significant progress on the curative side, there is little available in terms of preventive daily heart support. Heartisafe fills that gap.”
He added, “We often overlook the importance of blood flow, which can change hourly based on our lifestyle. Healthy blood flow requires clear vessels and smooth circulation to prevent dangerous clots. Including Heartisafe in your daily routine is a simple way to manage this.”
Availability and Dosage Heartisafe is fast-acting, starting to work within 1.5 hours and lasting up to 18 hours. The recommended usage is two capsules per day.
The product is available now on the official NRoute website and through select retail partners across India. Each container includes 30 capsules and is priced at ₹800.
NRoute also plans to expand its portfolio soon with the launch of Veg Collagen and Veg Omega-3 supplements.
