Dec 19, 2012: Nutrela brand from Ruchi Soya Industries has expanded into the Table Spread market with the launch of Nutrela Premium Table Spread. This product from Nutrela will compete against products like butter and cheese spreads. The taste of Nutrela Premium Table Spread is similar to butter but it has zero cholesterol and no fatty contents. The table spread market which mainly comprises of butter and margarine is growing at 10% per annum.
With the launch of Nutrela Premium Table Spread, Ruchi Soya Industries is trying to give healthy solutions to Indian customers who are nowadays very health conscious. The table spread has been launched by the company initially in Mumbai and Ruchi Soya is undertaking a lot of advertisement and promotion activities including tying up with PVR cinemas where they offered popcorn made of Nutrela Table Spread.